Decoding Amazon & Walmart Strategies.
Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.
We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.
What's your PPC Plan?
Amazon’s PPC ads can play an instrumental role when it comes to launching your products on Amazon. When utilized correctly PPC can position your products in front of hungry customers who are ready to buy from your brand!
How to Take Advantage of the Honeymoon Period with PPC
With the holiday season approaching, Amazon sellers can maximize success by optimizing their product listings and doubling down on proven PPC strategies. This blog offers key tips to enhance visibility, boost ad performance, and position your products to thrive during the busiest shopping time of the year.
How To Utilize Keyword Match Types
When it comes to keyword targeting on Amazon, there are three match types that you can utilize to position your ads in front of your ideal customers. These match types are broad, phrase, and exact targeting. When used correctly, each of these match types have the potential to catapult your sponsored listing.
Company Culture: The Importance Of Your Team
When looking at the largest companies in the world and how they've become so successful, there is one constant: Culture. Teamwork makes the dream work; We've all heard the saying. But is it true?
Brand Strategy: What Separates the Best from the Rest
When it comes to E-commerce marketing, there are few facets that create more conversions than brand strategy. Clean, well thought out strategies will help your business in a multitude of ways. Let’s see what separates the best from the rest.
OCTOBER RECAP: Top 3 Amazon Seller Updates
The Amazon Seller landscape is swiftly changing again as we enter Q4. Amazon has introduced Premium A+, Amazon Email Marketing, and discounted Amazon Vine Services. Be prepared to scale your Amazon business using all these tactics and more.
SOCIAL MEDIA MARKETING: Why Does It Matter?
Social media marketing is one of the fastest ways to grow your business. If you’re running an e-commerce business, sharing your product or service on social media is the best way to kickstart your sales!
AMAZON SELLER CENTRAL PARTNER NETWORK: Authorized Service Provider
Amazon’s Seller Central Partner Network helps to boost the growth capabilities of Amazon Sellers through use of 3rd party service providers. As of February this year, buffaBRAND Marketing is officially part of the ASCPN! As an authorized 3rd party service provider, we have made our services available on the platform!
MAY RECAP: Top 3 Amazon Seller Updates
Prime Day is quickly approaching! Be sure to put your best practices forward before then, with the Brand Referral Bonus Program, and being Climate Pledge Friendly! And of course, where would the world be without another fee increase in the eCommerce world?
AMAZON TRANSPARENCY: Get Codes for Free!
If you are a brand owner that has dealt with, or would like to avoid, any issue with counterfeits of your product reaching your customers, Transparency is the perfect thing for your brand! This post will have everything you need to know about Transparency, and a little bonus for you to take advantage of!
LISTING YOUR PRODUCTS: 10 Things to Do to Avoid A Future Headache
Listing your products online can be an exciting process! It might even be overwhelming. You will want to make sure you list your products correctly the first time, so you can save the future you a headache later down the road. We’ve come up with 10 things to focus on when building your listings to help with that.
MARKETPLACE MONTHLY: Your E-Commerce Updates for May
Get your May monthly spread of updates on your favorite e-commerce marketplaces! Learn about Shopify Flow, Walmart's special WFS offer, and updates to Amazon FBA!
BRAND REGISTRY BONUS: New Seller Incentives
If you haven’t heard, Amazon is extending their range of incentives for new Professional Amazon Sellers, coincidentally named New Seller Incentives. If you’ve been on the fence about bringing your brand to Amazon, now is the time!
APRIL RECAP: Top 3 Amazon Seller Updates
There have been a lot of updates that Amazon has implemented in the last month. Read on to learn more about some exciting new tools being brought to Sellers everywhere, including new Badges, Brand Analytic Tools, and of course, FBA Fees.
PRIME DAY 2022: The Time to Submit Your Prime Day Deals Is Now!
Prime Day is quickly approaching (yes, it’s still *potentially* a few months away, but come on, it’s already April!) and we want to help you prepare! We have the inside scoop about cutoff dates, and determining the steps to success as an Amazon Seller.
JUNGLE SCOUT MARKET: The Best Amazon Freelancers Marketplace Is Closing
Jungle Scout Market was the #1 location to find freelance service for Amazon Sellers. Jungle Market allowed you to save time and money by hiring highly vetted Amazon Freelancers all in once place. As of August 2, 2021, Jungle Scout Market abruptly announced that is will close forever at the end of 2021.
AMAZON BRAND REGISTRY: IP Accelerator Speeding Up Access
The Amazon IP Accelerator Program helps to connect brand owners to law professionals during the trademarking process, and allows brands to receive brand registry perks before your brand is officially approved for a trademark.
AMAZON PRODUCT VIDEOS: What You Need To Know About Creating Amazon Videos
Amazon product videos can help increase a potential customer's trust in your product, improve the validity of the brand, and showcase product features to overcome objections. Video has higher engagement than static photos on the Amazon, so it only make sense to show off your product features using Amazon product videos
RECOVER MONEY FROM AMAZON: Audit FBA Fees With Seller Locker
Plain and simple. Amazon makes mistakes every single day that really add up and the worst part is...you're paying for it. Look, we get it. We wouldn't chase such small potatoes either. It's simply not worth your time and energy. Luckily, Seller Locker provides a quality solution for this exact scenario.
SELL LIKE A PRO: Top Software For Professional Amazon Sellers
If your goal is to sell more on Amazon, quality software is an absolute must! Invest in yourself and your dreams. Check out our favorite software to grow Amazon businesses like yours!