SOCIAL MEDIA MARKETING: Why Does It Matter?

Why is Social Media Important to My Business?

1. Any exposure is better than no exposure. 

There is always a chance of someone, somewhere, seeing your post. That probability will increase automatically the more often that you post. Even starting from zero, increasing your opportunity of exposure will do the job for you. (And word of mouth by family and friends to start off wouldn't hurt either!)

2. You can determine consumer outlook on your brand by utilizing KPIs through your social media. 

You can measure your reach, engagement, ROI, and customer retention to see what content is grabbing peoples' attention. 

You have an open invite to see what your customers are liking and looking for! Your target buyer persona is fully accessible and available for experimentation. 

When building your social media strategy, you of course need to think about your target audience, and build your target persona. Who is your goal customer? You have a large platform of people at your advantage to use for your research! 

3. Free Exposure! 

You always have the option to utilize paid advertising, but it is not necessary to get the exposure you want. Using the resources you have can take you a long way before having to dig into your marketing budget for Instagram or Facebook. 

Use hashtags, add locations, use the different post options (static posts, reels, stories, carousels, etc.)

4. Social media helps to build brand awareness. 

This goes along with any exposure being better than none. If you show more about your brand and the company behind it, there will be more for your audience to talk about and share with others. 

Things To Remember When Using Social Media

1. Be human. 

Or not! Determine what you want your presence to be like online, and stick to it. If you want to give the essence of being a premium and exclusive brand, maybe showing your face and being casual doesn’t fit with your brand. On the other hand, you may have a strong preference for demonstrating nonchalance within your company. 

2. Engage with your audience. 

Your level of and attitude regarding engagement adds to the character of your brand. Being personable as a brand may be something you are trying to achieve.

3. Try out different branches. 

Don’t just stick to one app; spread yourself out a bit. One post may flop on Instagram, but the same post could blow up on Tik Tok a day later! This doesn’t mean to go crazy on all platforms. Try out 2 or 3, determine the pros and cons, then determine if you want to move on to other channels. 

4. Consistency is key. 

Going weeks without posting can make people think you’ve disappeared, and forget about you. This also drops your standing in the algorithm (if you’re posting on Instagram). You want to stay towards the top of your followers’ feeds every week. You can do this by being consistent with your posting schedule, and playing to the different platform algorithms. Try not to go overboard with the posts. Some people may like it, but I can’t say that many people want their feed to be flooded by companies that post 2x/day!