Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

How to Take Advantage of the Honeymoon Period with PPC

With the holiday season approaching, Amazon sellers can maximize success by optimizing their product listings and doubling down on proven PPC strategies. This blog offers key tips to enhance visibility, boost ad performance, and position your products to thrive during the busiest shopping time of the year.

Read More

How To Utilize Keyword Match Types

When it comes to keyword targeting on Amazon, there are three match types that you can utilize to position your ads in front of your ideal customers. These match types are broad, phrase, and exact targeting. When used correctly, each of these match types have the potential to catapult your sponsored listing.

Read More