Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Amazon vs. Walmart Ads

Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.

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Crafting Your Amazon Brand Store: Essential Tips & Tricks

Discover essential tips and tricks for creating a captivating Amazon Brand Store that elevates your brand in the world's largest online marketplace. Learn how to showcase your products, engage customers with your brand story, and build a loyal customer base.

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Maximizing Your Marketing Budget

Prioritize your marketing budget to boost brand awareness, generate leads, and drive sales. Learn how to create a well-structured budget that aligns with your business goals, targets the right audience, and maximizes ROI.

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How to Take Advantage of the Honeymoon Period with PPC

With the holiday season approaching, Amazon sellers can maximize success by optimizing their product listings and doubling down on proven PPC strategies. This blog offers key tips to enhance visibility, boost ad performance, and position your products to thrive during the busiest shopping time of the year.

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How To Utilize Keyword Match Types

When it comes to keyword targeting on Amazon, there are three match types that you can utilize to position your ads in front of your ideal customers. These match types are broad, phrase, and exact targeting. When used correctly, each of these match types have the potential to catapult your sponsored listing.

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