Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Boost Your Sales with Amazon A+ Content: Basic vs. Premium Breakdown

Amazon A+ Content enhances product listings, boosting conversions and brand awareness. Basic A+ offers customizable modules with images and text, while Premium A+ provides interactive features like videos and hotspots. Learn how to leverage A+ Content to optimize your selling strategy!

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How PickFu Saves Amazon Sellers from ‘Will It Flop?’ Moments

In the competitive world of Amazon selling, making data-driven decisions can mean the difference between success and failure. Enter PickFu, a powerful tool that's revolutionizing how Amazon sellers optimize their listings and products. This versatile consumer insight platform offers immediate feedback from real consumers, allowing sellers to make informed choices at every stage of their product lifecycle.

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Levanta: The Affiliate Marketing Power-Up for Busy Amazon Sellers

Levanta is an affiliate marketing platform designed specifically for Amazon sellers and creators to optimize their affiliate marketing strategies. It integrates with Amazon's Attribution API, allowing sellers to partner directly with affiliates, manage campaigns, and track sales performance in greater detail than with standard Amazon affiliate programs.

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Walmart's Brand Portal: Because Your Brand Deserves a Bodyguard

Introducing the Walmart Brand Portal—a game changer for brands aiming to protect their turf in the bustling e-commerce jungle! This centralized hub empowers sellers to manage their intellectual property rights, fend off counterfeiters, and maintain brand integrity. With features like brand registration, streamlined IP claims, and performance tracking, Walmart is stepping up its game against Amazon. Discover how this portal can help you secure your brand and build customer trust as the holiday shopping season heats up!

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Custom Packaging Made Easy: How Box Genie Helps Your Brand Stand Out with Eco-Friendly Solutions

Box Genie is a custom packaging company that provides affordable, high-quality, and eco-friendly packaging solutions for businesses of all sizes. With an easy-to-use online design tool, fast turnaround times, and free shipping, Box Genie helps brands stand out with custom boxes that showcase their products. Whether you need retail, shipping, or subscription boxes, Box Genie delivers tailored solutions for every need

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How the BWP Button Boosts Conversions by 25%

Amazon's Buy with Prime button is transforming the ecommerce landscape, particularly for Shopify merchants. By integrating this feature, businesses can leverage Amazon's extensive resources and customer trust to enhance their online shopping experience. Here’s how it benefits buffaBRAND Marketing clients!

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How Amazon's New Seller Incentives Program Can Supercharge Your E-Commerce Growth

Amazon's New Seller Incentives program is a game-changer for businesses looking to establish themselves on one of the world's largest e-commerce platforms. Designed specifically for new sellers, this initiative provides a suite of benefits aimed at maximizing growth and ensuring a successful launch. Here’s how you can leverage these advantages to boost their Amazon sales.

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How Seller Labs Takes the Guesswork Out of Amazon Success

Seller Labs is an innovative platform designed to empower Amazon sellers with powerful tools for optimizing product listings, managing advertising, and enhancing sales performance. Featuring robust analytics, keyword tracking, and automated feedback requests, Seller Labs simplifies the complex landscape of e-commerce. With its user-friendly interface, sellers can easily increase visibility, boost conversions, and drive profitability across their Amazon businesses

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Gembah: Because Your Brilliant Idea Deserves More Than a Napkin Sketch

Gembah is a product development platform that helps businesses and entrepreneurs bring their product ideas to life. They offer a complete suite of services, including research and ideation, product design and engineering, supply chain discovery, and production management. Clients can use the platform for the entire process or select specific services à la carte, making it easier for companies to fit Gembah only where they’re needed, and ultimately turn ideas into finished products.

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The Shipping Superhero Every E-Commerce Brand Needs

Discover how ShipStation revolutionizes the shipping process for e-commerce brands! This powerful fulfillment management platform consolidates orders from multiple channels into one easy-to-use interface, streamlining operations and reducing errors. With integrations to over 180 carriers, automated tasks, and personalized customer experiences, ShipStation simplifies shipping and returns—allowing you to focus on growing your business, not stressing over logistics!

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Multichannel Selling Made Simple with SellerActive

SellerActive is a comprehensive e-commerce software platform designed to help online sellers manage their business across multiple marketplaces. Here are the key features and benefits of SellerActive:

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Cracking the Code with Helium10

Helium10 is a suite of software tools designed primarily for Amazon and Walmart sellers to help them optimize their product listings, improve sales, and manage their businesses more efficiently on the platform. It provides a variety of features for different stages of selling on Amazon and/or Walmart, from product research to listing optimization, inventory management, and advertising. 

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Making Amazon Less of a Jungle with Jungle Scout

Jungle Scout is a comprehensive software suite designed primarily for Amazon sellers, providing a range of tools to facilitate product research, market analysis, and business management. Here’s an overview of its key functionalities!

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GMV vs. Revenue

In business, revenue is commonly used to represent sales numbers, but it doesn’t tell the whole story. Gross Merchandise Value (GMV), which represents the total sales before deductions like fees and discounts, offers a clearer picture of a business's sales performance.

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Your Official Q1 Checklist

As Amazon sellers wrap up a lucrative Q4, it's crucial to shift focus to Q1 with a strategic checklist to ensure a smooth transition into the new year. This blog provides essential tips on managing inventory, refining ad spend, and evaluating PPC performance to help sellers set a solid foundation for 2024.

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The 12 Days of E-Commerce: Last Minute Holiday Selling Strategies

In the holiday shopping rush, e-commerce businesses can maximize last-minute sales by optimizing for mobile, creating urgency with limited-time offers, and leveraging social media. This blog offers 12 essential strategies to boost sales, enhance customer experience, and finish the year strong during the final days of the holiday season.

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How to Put Yourself in a Position to Succeed During the Holidays

With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. Below are some of my top tips sellers can use to put their products in a position to crush it during the holiday season!

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Amazon vs. Walmart Ads

Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.

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Crafting Your Amazon Brand Store: Essential Tips & Tricks

Discover essential tips and tricks for creating a captivating Amazon Brand Store that elevates your brand in the world's largest online marketplace. Learn how to showcase your products, engage customers with your brand story, and build a loyal customer base.

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