Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

GMV vs. Revenue

In business, revenue is commonly used to represent sales numbers, but it doesn’t tell the whole story. Gross Merchandise Value (GMV), which represents the total sales before deductions like fees and discounts, offers a clearer picture of a business's sales performance.

Read More

Your Official Q1 Checklist

As Amazon sellers wrap up a lucrative Q4, it's crucial to shift focus to Q1 with a strategic checklist to ensure a smooth transition into the new year. This blog provides essential tips on managing inventory, refining ad spend, and evaluating PPC performance to help sellers set a solid foundation for 2024.

Read More

The 12 Days of E-Commerce: Last Minute Holiday Selling Strategies

In the holiday shopping rush, e-commerce businesses can maximize last-minute sales by optimizing for mobile, creating urgency with limited-time offers, and leveraging social media. This blog offers 12 essential strategies to boost sales, enhance customer experience, and finish the year strong during the final days of the holiday season.

Read More

How to Put Yourself in a Position to Succeed During the Holidays

With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. Below are some of my top tips sellers can use to put their products in a position to crush it during the holiday season!

Read More

Amazon vs. Walmart Ads

Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.

Read More

Crafting Your Amazon Brand Store: Essential Tips & Tricks

Discover essential tips and tricks for creating a captivating Amazon Brand Store that elevates your brand in the world's largest online marketplace. Learn how to showcase your products, engage customers with your brand story, and build a loyal customer base.

Read More

Maximizing Your Marketing Budget

Prioritize your marketing budget to boost brand awareness, generate leads, and drive sales. Learn how to create a well-structured budget that aligns with your business goals, targets the right audience, and maximizes ROI.

Read More

Mastering Amazon's Seller Fulfilled Prime Program: What You Need to Know

Explore the benefits of Amazon's Seller Fulfilled Prime, including the Prime badge, cost savings, eligibility criteria, and performance metrics. Get ready for enrollment reopening on October 1, 2023, and supercharge your Amazon business!

Read More

A Unique Look Into the Hero Image

Master Amazon's Hero Image: Learn to convey product info creatively within guidelines. Blend digital labels, prop scale, and Photoshop magic for compelling visuals that enhance listings. Elevate your Amazon game with impactful hero images!

Read More

A Seller's Guide to Back-to-School Sales

Want to boost your back-to-school sales on Amazon & Walmart in 2023? Our comprehensive guide to e-commerce optimization shows you how to analyze past performance, optimize product listings, and unleash irresistible promotions. Learn how to get ahead of the competition and make the most of the upcoming shopping season!

Read More

Why Amazon Ads is Growing (While Other PPC Platforms Have Declined)

Amazon ads is positioned to seize market share from other digital advertising leaders - given the growing range of product offerings and the first party data collected by the eCommerce giant.

Read More

Importance of The POW For Your E-Commerce Brand

The POW is the very first image any customer will see of your product. Therein lies the reason why the POW image is one of the most important images. It needs to attract the eye, peak interest, and stand out against the competition.

Read More

What's your PPC Plan?

Amazon’s PPC ads can play an instrumental role when it comes to launching your products on Amazon. When utilized correctly PPC can position your products in front of hungry customers who are ready to buy from your brand!

Read More

How to Take Advantage of the Honeymoon Period with PPC

With the holiday season approaching, Amazon sellers can maximize success by optimizing their product listings and doubling down on proven PPC strategies. This blog offers key tips to enhance visibility, boost ad performance, and position your products to thrive during the busiest shopping time of the year.

Read More