Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Your Official Q1 Checklist

As Amazon sellers wrap up a lucrative Q4, it's crucial to shift focus to Q1 with a strategic checklist to ensure a smooth transition into the new year. This blog provides essential tips on managing inventory, refining ad spend, and evaluating PPC performance to help sellers set a solid foundation for 2024.

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How to Put Yourself in a Position to Succeed During the Holidays

With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. Below are some of my top tips sellers can use to put their products in a position to crush it during the holiday season!

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What's your PPC Plan?

Amazon’s PPC ads can play an instrumental role when it comes to launching your products on Amazon. When utilized correctly PPC can position your products in front of hungry customers who are ready to buy from your brand!

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AMAZON PPC TACoS: A Serious Number With A Silly Name

If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. The latest buzzworthy metric in the community is both the silliest and possibly the most serious. Of course, I’m speaking of TACoS.

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