Part of Amazon's brand identity is the creation of terminologies specific to their company for their products, services, and internal tracking. Amazon’s constant rebranding of terms can leave even the most up to date Amazon seller drowning in a sea of acronyms! Have no fear, buffaBRAND is here to break them down!

As an Amazon seller, Pay Per Click advertising can be one of the most important areas for your business. Since Amazon PPC is running in the background all day and night in your account, it can be easy to lose track of. This is why we offer PPC Monthly Management. Below is a breakdown of what we have to offer!

If you live and breathe Amazon, you hear about the Top 1% all the time and if you’re anything like me, you have to be asking yourself, how do I make this happen for my business!? Well, I am here to give you a little taste of what the Top 1% are doing differently that you won’t see on forums or hear in $1000 webinars.

If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. The latest buzzworthy metric in the community is both the silliest and possibly the most serious. Of course, I’m speaking of TACoS.

In our world, data is king. So where does it end? When do we cross the threshold from conversions to breaching privacy? Digital privacy is dead and big tech companies have been silently digging the graves for years.

Between cold weather, driving in snow, finding the “perfect” gift, family visits, and holiday meals to prepare— life can feel like it’s snowballing out of control faster than you can say “Merry Christmas.” Here are a few tips on how to stay on top of your life this winter and enjoy this time to the fullest.