Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Amazon Advertising, eCommerce Marketing, PPC Strategy, Keyword Optimization, Amazon FBA, Digital Marketing, Ad Campaign Management Corey B Amazon Advertising, eCommerce Marketing, PPC Strategy, Keyword Optimization, Amazon FBA, Digital Marketing, Ad Campaign Management Corey B

How To Utilize Keyword Match Types

When it comes to keyword targeting on Amazon, there are three match types that you can utilize to position your ads in front of your ideal customers. These match types are broad, phrase, and exact targeting. When used correctly, each of these match types have the potential to catapult your sponsored listing.

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Amazon Seller News, eCommerce Marketing, Amazon Prime Day, Sustainability in eCommerce, Brand Referral Programs, Fulfillment Strategies, Amazon FBA Amanda K Amazon Seller News, eCommerce Marketing, Amazon Prime Day, Sustainability in eCommerce, Brand Referral Programs, Fulfillment Strategies, Amazon FBA Amanda K

MAY RECAP: Top 3 Amazon Seller Updates

Prime Day is quickly approaching! Be sure to put your best practices forward before then, with the Brand Referral Bonus Program, and being Climate Pledge Friendly! And of course, where would the world be without another fee increase in the eCommerce world?

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Amazon Selling Tips, Product Listing Strategies, eCommerce Best Practices, Seller Central Resources, Inventory Management, Fulfillment by Amazon (FBA), eCommerce Marketing Amanda K Amazon Selling Tips, Product Listing Strategies, eCommerce Best Practices, Seller Central Resources, Inventory Management, Fulfillment by Amazon (FBA), eCommerce Marketing Amanda K

LISTING YOUR PRODUCTS: 10 Things to Do to Avoid A Future Headache

Listing your products online can be an exciting process! It might even be overwhelming. You will want to make sure you list your products correctly the first time, so you can save the future you a headache later down the road. We’ve come up with 10 things to focus on when building your listings to help with that.

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