To help grow your revenue on Amazon and Walmart, we work diligently to stay on the cutting edge of brand growth tactics. We review platform changes, curate new tactics, and bring it all to life through our educational resources.
As a featured guest on various eCommerce podcasts, our team brings a wealth of knowledge and insight to continue growing education for Amazon and Walmart Sellers.
Podcast: Amazon Conversations With Seller Velocity - Episode 28
Hosted By: Peter Sims With Special Guest Corey D Brown
Ever wondered how to launch a successful business during a global crisis? Join us as we chat with Corey D Brown, the inspiring founder of buffaBRAND Marketing, who did just that while awaiting the birth of his child. Corey takes us through the compelling journey of buffaBRAND’s transformation from a niche Amazon service to a holistic e-commerce growth partner. Discover the array of services they offer, from coaching and consulting to comprehensive creative solutions, and how they leverage Buffalo, New York's thriving startup ecosystem to fuel their success.
Navigating the nuances of e-commerce isn't for the faint of heart, and Corey sheds light on the unique challenges sellers face on various platforms like Etsy and eBay. Learn about Etsy's fulfillment issues and recent policy changes, compared to eBay's straightforward environment, and why certain products excel on one platform over another. We also discuss the rising influence of TikTok in e-commerce and the cautious yet strategic integration of social media marketing into e-commerce strategies.
The conversation broadens as we compare Amazon and Walmart's retail strategies and the evolving landscape of omni-channel retail integration. Corey offers insights on the importance of methodical growth for private label businesses and the hurdles of international expansion. Finally, we explore the future of e-commerce advertising, the rise of AI-generated images, and the increasing market challenges for smaller sellers. Tune in for an episode packed with actionable insights and future-forward thinking for e-commerce enthusiasts and entrepreneurs!
Podcast: The Ad Project by Ad Advance - Episode 158
Hosted By: Joe Shelerud With Special Guest Corey D Brown
In this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing to delve into the world of AI image generation and its implications for advertising. They discuss the array of tools available for AI-driven image creation, highlighting the necessity of a strong creative foundation to effectively utilize these technologies. The conversation underscores the challenges in generating realistic and impactful images with AI, as well as the importance of maintaining human creativity and authenticity in the process.
Looking ahead, they explore how AI image generation could transform the industry, enabling hyper-customization of creatives for different audience segments while raising concerns about privacy and over-customization. The episode emphasizes a balanced approach to integrating AI in advertising, recommending a baseline knowledge of AI, collaboration with knowledgeable individuals, and the use of detailed prompts and information to harness the full potential of AI-generated imagery.
Podcast: Monetizing Your Mental Capital by Seller Labs - Episode 36
Hosted By: Will Christensen With Special Guest Corey D Brown
In this episode of 'Monetizing Your Mental Capital', host Will Christensen and guest Corey Brown from buffaBRAND discuss the intersection of mental health and entrepreneurship, particularly in the realm of e-commerce. Corey shares his journey of overcoming personal obstacles to build a successful business, emphasizing the importance of recognizing and utilizing one's mental 'superpowers'.
Will reflects on his own experiences with mental health and the impact it had on his ability to monetize his mental capital. Both highlight the significance of self-awareness, asking for help, and finding suitable support systems or communities. They also share valuable insights into transitioning from consuming knowledge to producing value, along with book recommendations for personal and business growth.
Corey concludes by offering advice on finding one's authentic self and aligning with like-minded individuals or creating your own space to thrive in business.
Podcast: Custom Solutions Podcast by Deltologic - Episode 50
Hosted By: Jakob Wolitzski With Special Guest Corey D Brown
In this episode, Corey offers insightful advice on finding one's authentic self and aligning with like-minded individuals, or even creating your own space to thrive in business. This conversation delves into the current state of eCommerce and branding on major marketplaces such as Amazon and Walmart, providing valuable perspectives for anyone looking to succeed in these competitive arenas.
As they prepare for Prosper 2024, Jakob and Corey engage in a wide-ranging discussion on building a successful Amazon-related business. They explore the journey of brand creation, offering practical tips and strategies to help entrepreneurs navigate the complexities of eCommerce and establish a strong, profitable presence online.
Podcast: Brand Fortress HQ Podcast
Hosted By: John Stojan + Mike Kaufman With Special Guest Corey D Brown
Unlock the secrets to e-commerce success with branding whiz Corey Brown, as he joins Mike Kaufman and me, John Stojan, to dissect the intricacies of making your mark on platforms like Amazon, Walmart, and Shopify. Corey's transformation from apparel sales to an e-commerce phenom offers a treasure trove of insights for anyone looking to thrive in the digital marketplace. His candid revelations on the costly blunders of undercooked strategies and the pivotal role of organization serve as a wake-up call: preparation is your best weapon against inefficiency and wasted spend.
Have you ever wondered why some brands seem to effortlessly command attention across social media while others falter? This episode exposes the fine line between brand consistency and social media's dynamic nature. Learn how to craft a content strategy that resonates with both the heart and the mind, merging the technical finesse of design with compelling storytelling. We also tackle the beast of Amazon branding head-on, sharing strategies for leveraging Amazon's ecosystem and the art of crafting product listings that don't just attract eyes—they convert browsers into buyers.
Finally, we underline the profound impact of clear brand guidelines, a must-have for any Amazon veteran feeling their success wane. Corey underscores the symbiosis between brand identity and customer connection, offering actionable advice for crafting a brand voice that stands out among the noise. This episode isn't just another business chat; it's a masterclass in refining your brand's essence before you dare step into the competitive arena of Amazon. Tune in for an arsenal of tactics that promise to elevate your brand, straight from the expert's mouth.
