Decoding Amazon & Walmart Strategies.
Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.
We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.
Cracking the Code with Helium10
Helium10 is a suite of software tools designed primarily for Amazon and Walmart sellers to help them optimize their product listings, improve sales, and manage their businesses more efficiently on the platform. It provides a variety of features for different stages of selling on Amazon and/or Walmart, from product research to listing optimization, inventory management, and advertising.
Making Amazon Less of a Jungle with Jungle Scout
Jungle Scout is a comprehensive software suite designed primarily for Amazon sellers, providing a range of tools to facilitate product research, market analysis, and business management. Here’s an overview of its key functionalities!
GMV vs. Revenue
In business, revenue is commonly used to represent sales numbers, but it doesn’t tell the whole story. Gross Merchandise Value (GMV), which represents the total sales before deductions like fees and discounts, offers a clearer picture of a business's sales performance.
Your Official Q1 Checklist
As Amazon sellers wrap up a lucrative Q4, it's crucial to shift focus to Q1 with a strategic checklist to ensure a smooth transition into the new year. This blog provides essential tips on managing inventory, refining ad spend, and evaluating PPC performance to help sellers set a solid foundation for 2024.
The 12 Days of E-Commerce: Last Minute Holiday Selling Strategies
In the holiday shopping rush, e-commerce businesses can maximize last-minute sales by optimizing for mobile, creating urgency with limited-time offers, and leveraging social media. This blog offers 12 essential strategies to boost sales, enhance customer experience, and finish the year strong during the final days of the holiday season.
How to Put Yourself in a Position to Succeed During the Holidays
With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. Below are some of my top tips sellers can use to put their products in a position to crush it during the holiday season!
Amazon vs. Walmart Ads
Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.
Crafting Your Amazon Brand Store: Essential Tips & Tricks
Discover essential tips and tricks for creating a captivating Amazon Brand Store that elevates your brand in the world's largest online marketplace. Learn how to showcase your products, engage customers with your brand story, and build a loyal customer base.
Revolutionize Your E-Commerce Operations with Amazon's Multi-Channel Fulfillment
Discover how Amazon's Multi-Channel Fulfillment can transform your e-commerce operations. Streamline logistics, expand reach, and enhance customer experiences with MCF. Plus, learn about the exciting new Buy with Prime app for Shopify!
Maximizing Your Marketing Budget
Prioritize your marketing budget to boost brand awareness, generate leads, and drive sales. Learn how to create a well-structured budget that aligns with your business goals, targets the right audience, and maximizes ROI.
Mastering Amazon's Seller Fulfilled Prime Program: What You Need to Know
Explore the benefits of Amazon's Seller Fulfilled Prime, including the Prime badge, cost savings, eligibility criteria, and performance metrics. Get ready for enrollment reopening on October 1, 2023, and supercharge your Amazon business!
A Unique Look Into the Hero Image
Master Amazon's Hero Image: Learn to convey product info creatively within guidelines. Blend digital labels, prop scale, and Photoshop magic for compelling visuals that enhance listings. Elevate your Amazon game with impactful hero images!
A Seller's Guide to Back-to-School Sales
Want to boost your back-to-school sales on Amazon & Walmart in 2023? Our comprehensive guide to e-commerce optimization shows you how to analyze past performance, optimize product listings, and unleash irresistible promotions. Learn how to get ahead of the competition and make the most of the upcoming shopping season!
The Importance of Product Targeting Campaigns
Highlighting the importance of using Product Targeting Ad Campaigns on your Amazon Seller Account
Amazon FBA vs. FBM: Making the Right Choice for Your E-Commerce Business
Comparing Fulfillment by Amazon and Fulfillment by Merchant for Amazon Sellers.
Fully Optimize Your Seller Account for Prime Day
Optimize your Amazon Seller account for Prime Day utilizing keywords, infographics/photography, A+ Content, and Brand registration features.
Boosting Prime Day Sales: Seller Strategies with PPC & Coupons
Tips on how to boost your Prime Day 2023 sales, utilizing PPC & coupon seller strategies.
Unconventional, Last Minute Ways to Stand Out on Prime Day
Get creative with unconventional, last minute way to stand out on Prime Day as an Amazon Seller.
Why Amazon Ads is Growing (While Other PPC Platforms Have Declined)
Amazon ads is positioned to seize market share from other digital advertising leaders - given the growing range of product offerings and the first party data collected by the eCommerce giant.
Importance of The POW For Your E-Commerce Brand
The POW is the very first image any customer will see of your product. Therein lies the reason why the POW image is one of the most important images. It needs to attract the eye, peak interest, and stand out against the competition.