Importance of The POW For Your E-Commerce Brand

Amazon Listing OptimizationE-commerce PhotographyBrand DevelopmentAmazon Marketing StrategiesProduct Image GuidelinesAmazon Seller Resources
Written By Jeff L

Product on White (POW for short) is easy to understand, it’s in the name. Essentially, it is an image of a product up against a seemingly endless white background. There may be small nuances to these types of images such as a model’s hand to show product scale or even smaller touches that create a more dynamic image like a soft drop shadow or a table reflection. 

Either way, it is the very first image any customer will see of your product. Therein lies the reason why the POW image is one of the most important images. It needs to attract the eye, peak interest, and stand out against the competition. All edges of the product in any POW image need to be sharp and in focus, and the colors to be accurate. This image is the pitch to get any customer to click onto your listing; which is half the step to closing a sale.

Amazon A+ Content and Brand Story allow brands to enhance their product listings with multimedia content such as images, text, and links. Although they may occupy similar space, they have specific purposes.

A+ Content is a great way to highlight the unique features and benefits of a product and provide shoppers with a better understanding of what they can expect from the product.

Brand Story is a great way to build brand awareness, establish a connection with potential customers, and differentiate your brand from competitors.By using high-quality visuals and storytelling, Brand Story can help you showcase what makes your brand unique and increase customer loyalty.

To use these features properly, sellers should:

  • Use Amazon A+ Content to provide shoppers with additional information about a product, and to highlight its unique features and benefits.

  • Use Brand Story to build brand awareness, and to create an emotional connection with shoppers.

  • Use high-quality images to enhance the effectiveness of both tools.

  • Keep the information brief and easy to read with bullet points and subheadings.

  • Use a consistent brand voice and tone to make the content cohesive and aligned with the brand's overall messaging.

Jeff L

Jeff is a Content & Branding Consultant with a decade of experience in the media production and editing process of video, graphics and photography and five years in the world of eCommerce.

He has helped visualize and convert thousands of Amazon pages through the use of text, images and video for a multitude of clients and employers. 

Jeff specializes in recognizing a product’s features, strengths and qualities and building a series of visuals and text to reflect this on its page. His keen insight into selling a product has helped increase the conversion rates of many products successfully resulting in more sales overall. 

Jeff knows the creative process well and stays sharp creatively outside the realm of eCommerce and into his hobbies as well. He has helped a bevy of film productions within his local area and has submitted several collaborative projects himself into a circuit of festivals. He’s helped co-produce and edit many podcasts and come the Halloween season is the director of a large community haunted house that helps to raise and donate money to his local children’s hospital.

Previous

Why Amazon Ads is Growing (While Other PPC Platforms Have Declined)
Next

What's your PPC Plan?