Making Amazon Less of a Jungle with Jungle Scout

Amazon Seller ToolsE-Commerce SoftwareInventory ManagementAdvertising and PPC ToolsProduct Listing Optimization
Written By Amanda K

Jungle Scout is a comprehensive software suite designed primarily for Amazon sellers, providing a range of tools to facilitate product research, market analysis, and business management. Here’s an overview of its key functionalities:

Product Research

Jungle Scout helps sellers identify profitable products by analyzing over 500 million listings on Amazon. Users can assess product demand, competition levels, and potential profitability through its extensive database and tools like the Product Database and Opportunity Finder. Users can set various filters to narrow down their product search:

  • Average monthly units sold

  • Average monthly price

  • Monthly search volume on Amazon

  • Search volume trends

  • Niche score


Keyword Analysis

The platform offers tools such as Keyword Scout, which assists sellers in discovering high-volume, low-competition keywords to enhance product visibility and optimize listings for better search rankings. 

  • Search Volume Data

  • Competitor Insights

  • Historical Data

  • PPC Insights

Sales Analytics

Jungle Scout provides insights into sales trends and performance metrics, allowing users to track their sales data and financial health over time. This feature helps sellers make informed decisions based on real-time data. 

Supplier Database

Users can access a verified database of suppliers to find reputable manufacturers for their products. This feature is crucial for ensuring product quality and reliability in the supply chain. Start out by searching for suppliers based product keywords, existing ASINs, company name of brands already using the product, or supplier name. Some great features shown for the suppliers include: 

  • Shipment History: Supplier's shipping frequency and volume over time.

  • Customer Information: Top customers for each supplier, helping assess their client base.

  • Product Categories: Which product categories a supplier specializes in.

  • Contact Information: Ways to find supplier contact details.

Inventory Management

The software includes tools for managing inventory levels, predicting stock needs, and automating reorder processes to avoid stockouts or overstock situations. 

Advertising Insights

Jungle Scout offers analytics for Amazon PPC campaigns, helping sellers understand their ad performance and adjust strategies accordingly to maximize return on investment. 

Educational Resources

Beyond its software capabilities, Jungle Scout also provides educational content through the Jungle Scout Academy, which includes tutorials and webinars aimed at enhancing seller knowledge and skills. 


Overall, Jungle Scout serves as an essential toolkit for Amazon sellers, streamlining the complexities of launching and managing an online business. By leveraging its data-driven insights, users can make informed decisions that significantly enhance their chances of success in the competitive Amazon marketplace.

Amanda K

Amanda is the Director of Operations, with experience in the eCommerce industry from starting her own small businesses. She is fresh on the scene, but brings experience selling on Etsy, as well as her own websites. 

She runs multiple side hustles to feed her creative side, including social media, website design, customer service, and product production. Born and raised in Buffalo, of course many of these designs center around the Buffalo Bills and our amazing city.  

As Director of Operations, Amanda is here to help bring clients into long-term brand partnerships with buffaBRAND. She achieves this through consistency of communication and aligning our client needs with our expert services.  

Beyond marketing, Amanda enjoys spending time with friends, reading, and working on her current creative hyperfixation. She resides in Buffalo with her long-term boyfriend, her dog Ginny, and two cats, Martini and Margarita. 

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