When it comes to keyword targeting on Amazon, there are three match types that you can utilize to position your ads in front of your ideal customers. These match types are broad, phrase, and exact targeting. When used correctly, each of these match types have the potential to catapult your sponsored listing.

When looking at the largest companies in the world and how they've become so successful, there is one constant: Culture. Teamwork makes the dream work; We've all heard the saying. But is it true?

When it comes to E-commerce marketing, there are few facets that create more conversions than brand strategy. Clean, well thought out strategies will help your business in a multitude of ways. Let’s see what separates the best from the rest.

The Amazon Seller landscape is swiftly changing again as we enter Q4. Amazon has introduced Premium A+, Amazon Email Marketing, and discounted Amazon Vine Services. Be prepared to scale your Amazon business using all these tactics and more.

Social media marketing is one of the fastest ways to grow your business. If you’re running an e-commerce business, sharing your product or service on social media is the best way to kickstart your sales!

Amazon’s Seller Central Partner Network helps to boost the growth capabilities of Amazon Sellers through use of 3rd party service providers. As of February this year, buffaBRAND Marketing is officially part of the ASCPN! As an authorized 3rd party service provider, we have made our services available on the platform!

Prime Day is quickly approaching! Be sure to put your best practices forward before then, with the Brand Referral Bonus Program, and being Climate Pledge Friendly! And of course, where would the world be without another fee increase in the eCommerce world?

If you are a brand owner that has dealt with, or would like to avoid, any issue with counterfeits of your product reaching your customers, Transparency is the perfect thing for your brand! This post will have everything you need to know about Transparency, and a little bonus for you to take advantage of!

Listing your products online can be an exciting process! It might even be overwhelming. You will want to make sure you list your products correctly the first time, so you can save the future you a headache later down the road. We’ve come up with 10 things to focus on when building your listings to help with that.

Get your May monthly spread of updates on your favorite e-commerce marketplaces! Learn about Shopify Flow, Walmart's special WFS offer, and updates to Amazon FBA!

If you haven’t heard, Amazon is extending their range of incentives for new Professional Amazon Sellers, coincidentally named New Seller Incentives. If you’ve been on the fence about bringing your brand to Amazon, now is the time!

There have been a lot of updates that Amazon has implemented in the last month. Read on to learn more about some exciting new tools being brought to Sellers everywhere, including new Badges, Brand Analytic Tools, and of course, FBA Fees.

Prime Day is quickly approaching (yes, it’s still *potentially* a few months away, but come on, it’s already April!) and we want to help you prepare! We have the inside scoop about cutoff dates, and determining the steps to success as an Amazon Seller.

Jungle Scout Market was the #1 location to find freelance service for Amazon Sellers. Jungle Market allowed you to save time and money by hiring highly vetted Amazon Freelancers all in once place. As of August 2, 2021, Jungle Scout Market abruptly announced that is will close forever at the end of 2021.

The Amazon IP Accelerator Program helps to connect brand owners to law professionals during the trademarking process, and allows brands to receive brand registry perks before your brand is officially approved for a trademark.

Amazon product videos can help increase a potential customer's trust in your product, improve the validity of the brand, and showcase product features to overcome objections. Video has higher engagement than static photos on the Amazon, so it only make sense to show off your product features using Amazon product videos

Plain and simple. Amazon makes mistakes every single day that really add up and the worst part is...you're paying for it. Look, we get it. We wouldn't chase such small potatoes either. It's simply not worth your time and energy. Luckily, Seller Locker provides a quality solution for this exact scenario.

If your goal is to sell more on Amazon, quality software is an absolute must! Invest in yourself and your dreams. Check out our favorite software to grow Amazon businesses like yours!

Part of Amazon's brand identity is the creation of terminologies specific to their company for their products, services, and internal tracking. Amazon’s constant rebranding of terms can leave even the most up to date Amazon seller drowning in a sea of acronyms! Have no fear, buffaBRAND is here to break them down!

As an Amazon seller, Pay Per Click advertising can be one of the most important areas for your business. Since Amazon PPC is running in the background all day and night in your account, it can be easy to lose track of. This is why we offer PPC Monthly Management. Below is a breakdown of what we have to offer!