Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

The Shipping Superhero Every E-Commerce Brand Needs

Discover how ShipStation revolutionizes the shipping process for e-commerce brands! This powerful fulfillment management platform consolidates orders from multiple channels into one easy-to-use interface, streamlining operations and reducing errors. With integrations to over 180 carriers, automated tasks, and personalized customer experiences, ShipStation simplifies shipping and returns—allowing you to focus on growing your business, not stressing over logistics!

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Multichannel Selling Made Simple with SellerActive

SellerActive is a comprehensive e-commerce software platform designed to help online sellers manage their business across multiple marketplaces. Here are the key features and benefits of SellerActive:

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Cracking the Code with Helium10

Helium10 is a suite of software tools designed primarily for Amazon and Walmart sellers to help them optimize their product listings, improve sales, and manage their businesses more efficiently on the platform. It provides a variety of features for different stages of selling on Amazon and/or Walmart, from product research to listing optimization, inventory management, and advertising. 

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Making Amazon Less of a Jungle with Jungle Scout

Jungle Scout is a comprehensive software suite designed primarily for Amazon sellers, providing a range of tools to facilitate product research, market analysis, and business management. Here’s an overview of its key functionalities!

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GMV vs. Revenue

In business, revenue is commonly used to represent sales numbers, but it doesn’t tell the whole story. Gross Merchandise Value (GMV), which represents the total sales before deductions like fees and discounts, offers a clearer picture of a business's sales performance.

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Your Official Q1 Checklist

As Amazon sellers wrap up a lucrative Q4, it's crucial to shift focus to Q1 with a strategic checklist to ensure a smooth transition into the new year. This blog provides essential tips on managing inventory, refining ad spend, and evaluating PPC performance to help sellers set a solid foundation for 2024.

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The 12 Days of E-Commerce: Last Minute Holiday Selling Strategies

In the holiday shopping rush, e-commerce businesses can maximize last-minute sales by optimizing for mobile, creating urgency with limited-time offers, and leveraging social media. This blog offers 12 essential strategies to boost sales, enhance customer experience, and finish the year strong during the final days of the holiday season.

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How to Put Yourself in a Position to Succeed During the Holidays

With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. Below are some of my top tips sellers can use to put their products in a position to crush it during the holiday season!

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Amazon vs. Walmart Ads

Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.

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Crafting Your Amazon Brand Store: Essential Tips & Tricks

Discover essential tips and tricks for creating a captivating Amazon Brand Store that elevates your brand in the world's largest online marketplace. Learn how to showcase your products, engage customers with your brand story, and build a loyal customer base.

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Maximizing Your Marketing Budget

Prioritize your marketing budget to boost brand awareness, generate leads, and drive sales. Learn how to create a well-structured budget that aligns with your business goals, targets the right audience, and maximizes ROI.

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Mastering Amazon's Seller Fulfilled Prime Program: What You Need to Know

Explore the benefits of Amazon's Seller Fulfilled Prime, including the Prime badge, cost savings, eligibility criteria, and performance metrics. Get ready for enrollment reopening on October 1, 2023, and supercharge your Amazon business!

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A Unique Look Into the Hero Image

Master Amazon's Hero Image: Learn to convey product info creatively within guidelines. Blend digital labels, prop scale, and Photoshop magic for compelling visuals that enhance listings. Elevate your Amazon game with impactful hero images!

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A Seller's Guide to Back-to-School Sales

Want to boost your back-to-school sales on Amazon & Walmart in 2023? Our comprehensive guide to e-commerce optimization shows you how to analyze past performance, optimize product listings, and unleash irresistible promotions. Learn how to get ahead of the competition and make the most of the upcoming shopping season!

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