Decoding Amazon & Walmart Strategies.
Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.
We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.
Amazon vs. Walmart Ads
Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.
BRAND REGISTRY BONUS: New Seller Incentives
If you haven’t heard, Amazon is extending their range of incentives for new Professional Amazon Sellers, coincidentally named New Seller Incentives. If you’ve been on the fence about bringing your brand to Amazon, now is the time!
AMAZON GLOSSARY: Breaking Down Amazon Sellers Hidden Codes
Part of Amazon's brand identity is the creation of terminologies specific to their company for their products, services, and internal tracking. Amazon’s constant rebranding of terms can leave even the most up to date Amazon seller drowning in a sea of acronyms! Have no fear, buffaBRAND is here to break them down!