Podcast Summary: Strategizing for Amazon’s New Sales Funnel: AMC, DSP, & Beyond
“You’re going to see ads either way. It’s cool to think that they’re going to place ads that will at least be relevant to the life you live.”
— Corey D Brown
Introduction
In today's dynamic e-commerce landscape, maximizing your brand's visibility and sales on Amazon requires a multi-faceted approach. While on-platform strategies are crucial, off-Amazon tactics can significantly enhance your overall performance. In this blog post, we'll delve into the top off-Amazon strategies that can fuel your brand's growth on Amazon.
The Power of Off-Amazon Traffic
Amazon thrives on a steady flow of traffic. By driving visitors from external sources to your Amazon listings, you can boost your organic rankings, increase conversions, and ultimately, drive more sales. Off-Amazon strategies can be a game-changer in this regard.
Top 5 Off-Amazon Strategies to Boost Your Amazon Sales
Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP):
Harness the power of Amazon's first-party data to target highly relevant audiences.
Utilize DSP to reach potential customers on other websites and platforms.
Measure the impact of your off-Amazon campaigns on Amazon sales using AMC's advanced analytics.
Influencer Marketing and Social Selling:
Partner with influential individuals in your niche to promote your products.
Leverage social media platforms to engage with your target audience directly.
Utilize brand referral bonuses to incentivize influencer partnerships.
Off-Amazon Media Buying:
Invest in traditional advertising channels like Google Ads and Meta Ads.
Target specific demographics and interests to drive traffic to your Amazon listings.
Track the performance of your off-Amazon campaigns to optimize your budget.
Prime Video Direct (PVD):
Create high-quality video content to reach a wider audience.
Utilize product placements and branded content to drive traffic to your Amazon listings.
Leverage the power of Amazon's video streaming platform to increase brand awareness.
Buy with Prime on Your Own DTC Website:
Offer Prime benefits to your own website customers.
Drive traffic from your website to Amazon using Prime-exclusive deals and promotions.
Leverage Amazon's fulfillment and customer service capabilities to enhance the shopping experience.
Key Considerations for Implementing Off-Amazon Strategies
Identify Your Target Audience: Understand your ideal customer's preferences and behaviors to tailor your off-Amazon strategies.
Set Clear Goals and KPIs: Define what you want to achieve with your off-Amazon efforts and track your progress.
Prioritize and Focus: Start with one or two strategies and gradually expand as you gain experience.
Measure and Optimize: Continuously monitor the performance of your off-Amazon campaigns and make data-driven adjustments.
Key Takeaways
Amazon is pushing for fewer, more effective ads on their television experience, but does not take this approach on their marketplace.
Off-Amazon strategies can significantly enhance your brand’s visibility on Amazon.
A well-rounded full-funnel approach will need to combine both on-Amazon and off-Amazon tactics.
