Podcast Summary: Revolutionizing D2C with Amazon Buy with Prime: A Strategic Guide with Corey Brown
“Buy With Prime is allowing consumers to land on your D2C (direct-to-consumer) site, but to still potentially check out using all of the features and trust of shopping on Amazon”
— Corey D Brown
Leveraging Amazon's Buy with Prime for D2C Success
Host Jonathan Ames catches up with special guest Corey D Brown as they dive into the world of eCommerce. Corey shares his insights on how to utilize tools such as Buy With Prime to boost conversions and build trust in brands.
Understanding Buy with Prime
Buy with Prime (BWP) is a powerful tool that allows D2C brands to integrate Amazon's trusted checkout experience directly onto their own website. This new experience allows customers to enjoy all the benefits of Prime and Amazon, without ever leaving the site.
Benefits of Using Buy with Prime
Enhanced Trust and Credibility: Leveraging Amazon's reputation can significantly boost customer trust in a private website checkout.
Improved Conversion Rates: Streamlined checkout and leads to higher conversions, especially with the new unified cart.
The New Unified Cart: Launched in late 2024, the new cart features allow a customer to check out with Prime and non-Prime products simultaneously.
Faster Shipping and Returns: Prime's fast shipping and hassle-free returns can build trust in your brand.
Increased Customer Data: Newly released, BWP gives insights into customer behavior and preferences.
Challenges of Using Buy with Prime
Implementation Complexity: Integrating Buy with Prime requires a bit of technical expertise, though that has been reduced with newer releases. Amazon does suggest working with a specialist (such as buffaBRAND).
Balancing Brand Identity and Amazon's Influence: This is a huge sticking point for many retailers that don’t want Amazon to take over their website.
Best Practices:
Start Small: Set small goals such as launching your lead product and testing first. Then refine your approach.
Leverage Benefits: Utilize fast shipping, easy returns, and trust in Amazon as benefits to buying from your brand.
Brand Consistency: Be consistent in your voice, visuals, and support of your brand.
Key Takeaways
Amazon is working it’s way into direct-to-consumer websites through new tools such as Buy With Prime and Multi-Channel Fulfillment.
Buy With Prime can completely change your conversion rate on your website.
Amazon is focused on continuing to further these efforts with a unified cart and additional assets such as the Prime indicator.
