How Broke People Start Businesses | Rolle with Steve Podcast
Podcast: The CanadianSME Small Business Podcast
Hosted By: Maheen Bari, with Special Guest Corey D Brown
Most people believe you need a lot of money to start a business.
In this episode of the Rolle With Steve Podcast, Steve Rolle sits down with entrepreneur Corey Brown to talk about how broke people actually start businesses — and why the biggest thing holding most people back isn’t money, it’s mindset.
Corey built a successful company that was eventually acquired, but he didn’t start with investors, a big bankroll, or even a polished plan. He started with $1,000 and a willingness to sell his skills, learn fast, and keep showing up.
In this conversation, Steve and Corey break down:
Why growing up in poverty can shape the way you think about risk
The misconception that you need investors or large capital to start
How service businesses allow you to start with almost no money
Why sales matters more than logos, websites, or branding when you’re starting out
How consistency compounds and eventually turns into real opportunity
If you’ve ever felt stuck because you don’t have money, connections, or permission to start something — this episode is for you.
Sometimes the only thing standing between you and a business is the decision to begin.