How Broke People Start Businesses | Rolle with Steve Podcast

Podcast: The CanadianSME Small Business Podcast

Hosted By: Maheen Bari, with Special Guest Corey D Brown

Most people believe you need a lot of money to start a business.

In this episode of the Rolle With Steve Podcast, Steve Rolle sits down with entrepreneur Corey Brown to talk about how broke people actually start businesses — and why the biggest thing holding most people back isn’t money, it’s mindset.

Corey built a successful company that was eventually acquired, but he didn’t start with investors, a big bankroll, or even a polished plan. He started with $1,000 and a willingness to sell his skills, learn fast, and keep showing up.

In this conversation, Steve and Corey break down:

  • Why growing up in poverty can shape the way you think about risk

  • The misconception that you need investors or large capital to start

  • How service businesses allow you to start with almost no money

  • Why sales matters more than logos, websites, or branding when you’re starting out

  • How consistency compounds and eventually turns into real opportunity

If you’ve ever felt stuck because you don’t have money, connections, or permission to start something — this episode is for you.

Sometimes the only thing standing between you and a business is the decision to begin.

Next

From Startup to Acquisition: Corey D Brown’s Playbook for E-Commerce Success