From Startup to Acquisition: Corey D Brown’s Playbook for E-Commerce Success

Podcast: The CanadianSME Small Business Podcast

Hosted By: Maheen Bari, with Special Guest Corey D Brown

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today we explore the world of e commerce and the strategies helping brands scale quickly and sustainably in a crowded digital marketplace.

Our guest is Corey D Brown, Founder and CEO of buffaBRAND Marketing, an e commerce agency recently acquired by a Private Investment Group. With more than ten years of experience building and scaling private label brands, Corey is known for translating complex e commerce tactics into clear, actionable growth strategies.

Key Highlights

  • Entrepreneurial Journey: Corey shares how he bootstrapped buffaBRAND from startup to acquisition and how e commerce has evolved.

  • Omnichannel Growth: He explains how SMBs can build unified brands across Amazon, Walmart, and Shopify.

  • AI for E Commerce: Corey breaks down how AI improves PPC, content, and inventory for product based businesses.

  • Balzac’s Case Study: He reveals lessons from optimizing a Canadian brand’s presence on Amazon and Walmart.

  • Future Vision: Corey outlines how AI and marketplace expansion will shape buffaBRAND’s long term growth.

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Next

The PickFu Podcast w/ John Aspinall & Corey Brown, CEO of buffaBrand