When looking at the largest companies in the world and how they've become so successful, there is one constant: Culture

Teamwork makes the dream work; We've all heard the saying. But is it true? In this blog we will dive into the importance of company culture and how it can lift even the most profitable companies to new heights.

What Is Company Culture?

"Company culture refers to the values, beliefs and behaviors that determine how a companies employees interact, perform, and handle business transactions. Often, company culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires." 

-investopedia.com

Dress code, office set up, company hours, time off and social values are all examples of company culture, as they each play into everyday life of employees. Now you're probably asking yourself how do these factors lead to an actual monetary increase for the company?

All of these aspects play a part in the every day operation of the company. When employees feel as though they are being seen and appreciated it will in turn lead to higher productivity and an overall sense of satisfaction in their work and personal lives. Let's look at it as one big clock; when each piece is properly placed and can do its job without hindrance or unnecessary interruption, it will lead to the clock running smoothly and efficiently. When a company can run as efficiently as possible, margins will organically increase. The most profitable companies put their team in a position to thrive, and trusts them to do so.

Perks of Company Culture:

• Positive workplace environment   
• Increased motivation amongst employees
• Attract high value employees
• Improved quality and productivity rates
• Reduced employee turnover rates

Hiring a diverse team who each bring their own specialized talent is critical and will lead to further benefits that you may not have even thought of. Building a great team begins with hiring the person and not the resume, as well as people that come from different walks of life. This will bring a different set of eyes to your problems and will help when brainstorming solutions. Increasing personal growth while on the job is a great way to attract like minded employees, who want to grow both personally as well as professionally.

How does a growing company like buffaBRAND maintain focus on maintaining company culture?

"Building a quality culture at our company means treating team members as humans first. Understanding that passion, comfort, and flexibility bring out the best in everyone is the first step. Personally I believe in building balance from the very start, so our team members don't feel like their career and personal lives are at odds. Each should support the other, just as each member supports the next. Hire for character, train for talent, build leaders and the rest will follow."

        -Corey Brown, Founder & CEO @ buffaBRAND

"At buffaBRAND, we predicate ourselves on creating a relaxed and comfortable working environment. We allow for the character and personality of each individual to shine through."       

        -Jeffrey Lavin, Multimedia Designer @ buffaBRAND