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As of 2020, all Amazon sellers that have Brand Registry for their products can add videos to the product pages. Typically these videos replace your 7th image, giving you a valuable asset to help with conversions.  According to surveys released...

Plain and simple. Amazon makes mistakes every single day that really add up and the worst part is...you're paying for it. They lose inventory, damage your products, refund customers that never send the products back and so many other crazy things. It's...

Helium 10 No more logging into a dozen apps to manage your business. Helium 10 tool suite has nearly every tool and resource you’ll ever need.  We personally use Helium 10 as our preferred suite of tools here at buffaBRAND! Faster,...

Part of Amazon's brand identity is the creation of terminologies specific to their company for their products, services, and internal tracking. It's no wonder words like Prime and Alexa have become everyday universal terms. As lovely as the branding aspect can be,...

Pay Per Click Is Essential As an Amazon seller, Pay Per Click advertising or PPC as its known can be one of the most important areas for your business. Since Amazon PPC is running in the background all day and night...

If you live and breathe Amazon, you hear about the Top 1% all the time and if you’re anything like me, you have to be asking yourself, how do I make this happen for my business!? What are they doing...

If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. No doubt you’re familiar with CPC, CTR, or maybe even ACos.  The latest buzzworthy...

To all my fellow Marketing & eCommerce peers out there; I get it. We all get paid in some fashion of the following formula.  X + Y < Z I pay you X and give you Y as a budget...

The shining strung lights of the “most wonderful time of the year” often blind peoples’ perceptions of just how stressful the winter holiday season can be. Between cold weather, driving in snow, finding the “perfect” gift, family visits, and holiday...