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If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. No doubt you’re familiar with CPC, CTR, or maybe even ACos.  The latest buzzworthy metric in the community is both the silliest and possibly the most serious.  Of course, I’m speaking of TACoS. WHAT IS AMAZON TACoS?  Total Advertising Cost of Sale, commonly referred to as TACoS is the measurement of the percent of total sales spent on advertising. This is calculated by dividing the percent of ad spend by total sales (organic &...

To all my fellow Marketing & eCommerce peers out there; I get it. We all get paid in some fashion of the following formula.  X + Y < Z I pay you X and give you Y as a budget and you turn it into Z.  General rule of thumb. Z ought to be bigger than X + Y or you aren’t long for your career in this field. Unlike other professions, Marketers (we’ll lump eCommerce into this term for brevity moving forward) are measured very directly against our numbers.  As Marketers we pride ourselves on our “numbers”.  It does...

The shining strung lights of the “most wonderful time of the year” often blind peoples’ perceptions of just how stressful the winter holiday season can be. Between cold weather, driving in snow, finding the “perfect” gift, family visits, and holiday meals to prepare— life can feel like it’s snowballing out of control faster than you can say “Merry Christmas.” Here are a few tips on how to stay on top of your life this winter and enjoy this time to the fullest:   1. Work hard, early. The key to enjoying your holiday is getting everything done in advance. Scrambling...