Crafting Your Amazon Brand Store: Essential Tips & Tricks

Megan Schreiber | October 18, 2023

What is an Amazon Brand Store?

An Amazon Brand Store, also known as an Amazon Store, is a miniature e-commerce website on Amazon created by merchants, including Sellers and Vendors, who have registered their brand on the Amazon Brand Registry. The objective of the Brand Store is to give shoppers a comprehensive view of all the products a brand offers in one place. To create an Amazon Store, a brand can choose from various templates and use the “Store Builder” tool to upload files. In this blog, we'll uncover the secrets to creating a captivating Amazon Store that showcases your brand and amplifies your presence in the world's largest online marketplace. 

Why Create an Amazon Brand Store?

Having a Brand Store on Amazon can be a game-changer for your business. It's a powerful tool that allows you to develop a stronger brand identity, increase visibility, and establish credibility in the world’s most popular marketplace. 

When you create an Amazon Brand Store, you get a dedicated area to showcase your products, create a curated shopping experience for your customers, and compellingly tell your brand story. Your Brand Store can help you build a loyal customer base and increase sales.

An Amazon Brand Store makes people more likely to see you as a genuine brand rather than just another reseller selling cheap products. You can create a unique shopping experience that reflects your brand’s values and personality, helping you differentiate yourself from the competition and establish a reputation for quality and reliability.

Tips for Creating a Successful Amazon Storefront

  • Header Banner: this should clearly convey your branding, using a logo and lifestyle imagery to showcase products.

  • Colorful Imagery: professionally edited photographs, stock images, and graphics can elevate your Brand Store.

  • Brand Story: a critical way to engage with your customers and showcase your products. To create a website-like experience, consider adding an "About Us" page to give your shoppers a better understanding of your business and the background behind the types of products you sell.

  • Background Video: a great way to grab the viewer's attention without requiring them to click. They are automatically played and can be an effective way to engage your audience.

  • Optimize for Mobile & Desktop: keep in mind that there are differences between these platforms. Mobile screens are smaller, so pages should be designed for faster scrolling. On the other hand, desktops provide more space for product descriptions, making them an ideal platform for deeper browsing.

  • Short & Sweet Copy: the average Amazon shopper prefers visuals over dense text. Icons or text overlay on images can increase engagement.

  • Maintain Your Store: treat your Brand Store as a dynamic document: regularly update its copy and graphics for the continuous availability of your ASINs.

An Amazon Brand Store may seem intimidating, but it can be a beneficial step in developing your online business. Whether it’s driving brand awareness, highlighting features of your product with eye-catching graphics, or increasing traffic, stores are now an essential part of most brands’ marketing. We hope you consider these few simple tips and utilize the tools and templates provided by Amazon.


Take the first step today and start crafting your unique Brand Store. If you have questions or need further assistance, please don't hesitate to reach out. We're here to help you every step of the way on your path to e-commerce success. 

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Corey D Brown Founder buffaBRAND Marketing

about the author

Megan Schreiber | Creative Specialist

Megan is a Creative Specialist and has been working in the Graphic Design field for over 10 years. She brings with her a strong background in product and print design and has worked in both the freelance and corporate markets. She also co-owns a small business with her husband, designing guitar pedals.


Megan has worked with a variety of clients including bloggers, small business owners, creative agencies, retail stores, giftware companies, and NFL players. Some of her product design pieces can be found in gift shops across the country.


Bringing experience from her product design days, Megan knows what it takes to visually develop a successful and lucrative product/brand. With knowledge in photo editing, layout, brand and logo design Megan can help your product achieve that next step with creative enthusiasm.


Megan loves her day job but when she isn't designing she spends her time renovating her 1950s country home, hiking, yoga, beekeeping and enjoying a cup of coffee on the porch with her husband and two kids. 

Megan Schreiber — October 18, 2023

What is an Amazon Brand Store?

An Amazon Brand Store, also known as an Amazon Store, is a miniature e-commerce website on Amazon created by merchants, including Sellers and Vendors, who have registered their brand on the Amazon Brand Registry. The objective of the Brand Store is to give shoppers a comprehensive view of all the products a brand offers in one place. To create an Amazon Store, a brand can choose from various templates and use the “Store Builder” tool to upload files. In this blog, we'll uncover the secrets to creating a captivating Amazon Store that showcases your brand and amplifies your presence in the world's largest online marketplace. 

Why Create an Amazon Brand Store?

Having a Brand Store on Amazon can be a game-changer for your business. It's a powerful tool that allows you to develop a stronger brand identity, increase visibility, and establish credibility in the world’s most popular marketplace. 

When you create an Amazon Brand Store, you get a dedicated area to showcase your products, create a curated shopping experience for your customers, and compellingly tell your brand story. Your Brand Store can help you build a loyal customer base and increase sales.

An Amazon Brand Store makes people more likely to see you as a genuine brand rather than just another reseller selling cheap products. You can create a unique shopping experience that reflects your brand’s values and personality, helping you differentiate yourself from the competition and establish a reputation for quality and reliability.

Tips for Creating a Successful Amazon Storefront

  • Header Banner: this should clearly convey your branding, using a logo and lifestyle imagery to showcase products.

  • Colorful Imagery: professionally edited photographs, stock images, and graphics can elevate your Brand Store.

  • Brand Story: a critical way to engage with your customers and showcase your products. To create a website-like experience, consider adding an "About Us" page to give your shoppers a better understanding of your business and the background behind the types of products you sell.

  • Background Video: a great way to grab the viewer's attention without requiring them to click. They are automatically played and can be an effective way to engage your audience.

  • Optimize for Mobile & Desktop: keep in mind that there are differences between these platforms. Mobile screens are smaller, so pages should be designed for faster scrolling. On the other hand, desktops provide more space for product descriptions, making them an ideal platform for deeper browsing.

  • Short & Sweet Copy: the average Amazon shopper prefers visuals over dense text. Icons or text overlay on images can increase engagement.

  • Maintain Your Store: treat your Brand Store as a dynamic document: regularly update its copy and graphics for the continuous availability of your ASINs.

An Amazon Brand Store may seem intimidating, but it can be a beneficial step in developing your online business. Whether it’s driving brand awareness, highlighting features of your product with eye-catching graphics, or increasing traffic, stores are now an essential part of most brands’ marketing. We hope you consider these few simple tips and utilize the tools and templates provided by Amazon.


Take the first step today and start crafting your unique Brand Store. If you have questions or need further assistance, please don't hesitate to reach out. We're here to help you every step of the way on your path to e-commerce success. 

about the author

Corey D Brown Founder buffaBRAND Marketing

Megan Schreiber | Creative Specialist

Megan is a Creative Specialist and has been working in the Graphic Design field for over 10 years. She brings with her a strong background in product and print design and has worked in both the freelance and corporate markets. She also co-owns a small business with her husband, designing guitar pedals.


Megan has worked with a variety of clients including bloggers, small business owners, creative agencies, retail stores, giftware companies, and NFL players. Some of her product design pieces can be found in gift shops across the country.


Bringing experience from her product design days, Megan knows what it takes to visually develop a successful and lucrative product/brand. With knowledge in photo editing, layout, brand and logo design Megan can help your product achieve that next step with creative enthusiasm.


Megan loves her day job but when she isn't designing she spends her time renovating her 1950s country home, hiking, yoga, beekeeping and enjoying a cup of coffee on the porch with her husband and two kids. 

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