Your Official Q1 Checklist

Sam Caridi - January 2, 2024

As we wrap up 2023, many Amazon sellers are coming off their biggest quarter of the year. This is of no surprise as Q4 has been known to be the most lucrative time of year for Amazon sellers. While Q4 can yield exceptional results for the majority of sellers, it is important to set your sights on Q1 and the year ahead. Below I have put together a checklist that will help you seamlessly transition into the new year.



Tip 1: Assess Inventory Levels


When it's all said and done Q4 can be an exciting yet overwhelming time. While many sellers have experienced record setting sales numbers for the year, some sellers tend to find themselves losing track of their inventory levels leaving their businesses in a state of disarray to begin the year.


To combat this, I recommend completing a full assessment of your inventory levels to start the year. If using FBA, I encourage sellers to start off by looking at their FBA inventory dashboard to determine the current state of their inventory. This will give you an idea of where you stand on FBA inventory to begin the new year. Depending on inventory levels, it may be time to consider placing another order or even removing some inventory from FBA back into a 3PL to avoid storage fees.



Tip 2: Evaluating Q4 PPC Performance


While PPC performance may not be the same during Q1, it is important to remain consistent in monitoring your ad account. As sales and demand begin to slow down, sellers tend to pay less attention to their PPC campaigns leaving them on auto-pilot. However, this is a great time to analyze the Q4 results of your advertising campaigns and refine your advertising strategy for the new year.


To properly analyze your Q4 advertising results, I recommend starting off by looking at your top performing campaigns and identifying keywords that generated the most sales. During this time it is important to note what targeting method was used. In the case of phrase and broad match, it is important to closely analyze customer search terms used for the corresponding keywords. Sellers can then take higher performing customer search terms and implement them into their campaigns as keyword targets.



Tip 3: Refine your ad spend


To capitalize on the Q4 demand, most sellers will tend to increase their advertising spend to compete for optimal ad placements. While this is a good strategy to implement during the holiday season, it is important to reassess going into Q1. Many sellers make the mistake of forgetting to address their ad spend going into the new year, leading to unoptimized spend.


To ensure your ad spend is in order, I recommend looking at your CPCs (cost per click) and making proper bid adjustments. While having higher CPCs can be acceptable during the holiday season, it is vital to assess your current bids to ensure that you are not overspending on your targets.


Wrapping Up


In conclusion, as we kick off 2024, it's crucial for Amazon sellers to shift their focus from Q4 to effectively prepare for Q1 and the upcoming year. The provided checklist offers essential steps to help you ensure a smooth transition into the new year. By implementing these strategic tips, sellers can better position themselves to navigate the post-Q4 period and set the stage for continued success in the year ahead.



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about the author

Sam Caridi | Advertising Specialist

Sam is an Advertising Specialist, and while relatively new to the eCommerce scene, he already has experience selling private label products under his belt. 


With a history of selling on Amazon and Shopify, Sam brings an industrial spirit to the team. Constantly learning, Sam stays up to date by reading articles and meeting with mentors who are in the eCommerce space. Away from marketing, Sam is a massive Sabres fan who doesn't miss a game, and enjoys spending time with his family and friends. 

Sam Caridi - December 1, 2023

With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. One of the best ways sellers can capitalize on the annual increase in traffic is to ensure that they have a proper advertising strategy put in place. Below I have laid out some of my top tips sellers can use to put their products in a position to crush it during the holiday season!


My first tip for sellers is to make sure your product listing(s) are fully optimized. The strength of your listing has a major effect on your advertising performance. When working with sellers, I often find that many fall short by not taking full advantage of the resources made available by Amazon. This includes utilizing A+ content, building out a brand story, and running sponsored brand ads. With Amazon being more competitive with each passing day, it’s never been more important to take up as much visibility as you can through branded content. 


When it comes to PPC, the best advice I can give to sellers would be to double down on what you know already works. Sellers tend to overcomplicate their advertising strategy by always looking for the next best campaign or targeting methods. In reality, the best strategy is to keep it simple, and focus your attention on what has been working for you in the past. I recommend identifying your top performing keywords over the last few months, and taking a more aggressive approach with bids. For sellers who sell in highly competitive markets, first page placements can be used to ensure your listing(s) are aggressively positioned atop of the search results.


To conclude, ensuring that you have a fully optimized listing and doubling down on your top performing PPC campaign and keywords will allow you to capitalize during the holiday season. If you want to ensure that you have a proper advertising strategy put in place prior to holidays, feel free to book a call with us! We would love to meet with you and go over your account to put you in the best position to succeed during this holiday season!



about the author

Sam Caridi | Advertising Specialist

Corey D Brown Founder buffaBRAND Marketing

Sam is an Advertising Specialist, and while relatively new to the eCommerce scene, he already has experience selling private label products under his belt. 


With a history of selling on Amazon and Shopify, Sam brings an industrial spirit to the team. Constantly learning, Sam stays up to date by reading articles and meeting with mentors who are in the eCommerce space. Away from marketing, Sam is a massive Sabres fan who doesn't miss a game, and enjoys spending time with his family and friends. 



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