AMAZON PRODUCT VIDEOS: What You Need To Know About Creating Amazon Videos
COREY D BROWN - february 18, 2021
Here is an Example:
Why Should I Be Creating Video For My Amazon Listing?
- Written Optimization
- 7 Quality Images/Graphics
- A+ Content Build Out
- Product Video
With all these factors, why is video so important? Simple. Videos allow for a large amount of information to be gathered quickly by the customer. This can overcome objections, share key features, and make the purchase more emotionally appealing.
The average amazon shopper looks at pictures, one bullet, and then skims reviews to make a decision. This is why Video (and A+ Content) is so important. It allows you to show your product off quickly and is easily consumed by the customer with little effort.
Who Can Use Product Videos On Their Amazon Listings?
Seller Central - Product videos are only available to sellers with Brand Registry. Posting the videos are free.
Vendor Central - Product videos are available to brand owners. Posting the videos can cost additional fees.
Videos can also be used on the Amazon Storefront and in Sponsored Video Ads, which allows the upfront cost of creating videos to create more sales opportunities at different touch points in the customer journey.
Here is an Example:
How Do I Add My Product Video To My Amazon Listing?
- Login to your Seller Central account
- Click on Inventory.
- From the dropdown, select Upload & Manage Videos
- Click the Upload Video button and select your video file
- Enter a title and the ASINs to be applied
- Select a thumbnail (cover image) for the video
- Click the submit button
- Wait for Amazon approval
What Are The Technical Requirements For An Amazon Product Video?
What Is The Best Type Of Amazon Product Video To Make?
1. Product Highlight Video
This type of video is focused on just the product. Generally this video type is created on a white background, with either 360° views, panning shots, or potentially product info callouts. Close ups of the product in use or of fine details can also bring the product to life.
2. Comparison Video
This type of video is all about showing your product off as it relates to one or more direct competitors. This is a real chance to show off new features, higher quality, or any major differentiation you've created with your version of the product.
3. Customer Experience Video
This type of video is orchestrated to give potential customers insight from a current consumer of the product. Generally this means a quick explanation of key benefits and how it has impacted their lives. It can create a powerful human connection to a product.
4. Explanation Video
This type of video is product focused, driving home how the product is actively solving a customers issues via a strong script. Often you will see emphasized talking point or a product demonstration throughout.
What Does buffaBRAND Have To Say About Amazon Product Videos?
- Keep videos simple and cost effective. Video is valuable but an over the top production for an unproven product could leave you in a hole financially. Find your happy medium.
- Utilize your video content on your storefront, product page, and video ads. Ideally, create one long video for your storefront, cut it down to 30-45 seconds for your product video, and then cut that down to 15 seconds for your video ads.
- Work with a professional. Video is a difficult format and using your phone isn't going to achieve the desired result. Know your limits. Hire an expert.
- Invest in video immediately upon launching. With all the money you will sink into inventory, fees, and preparation, there is no value to skimping on video. If you have access, use it! If you don't spend the money on video, you'll spend it on lower converting Paid Advertising anyways!
Does buffaBRAND offer Amazon Product Video Services?
Yes we do. We focus primarily on Product Highlight Videos with our amzVIDEO package. We have found that to be the most cost effective and professional resource for our clients.
Here is an example:
about the author
Corey D Brown | Founder & CEO @ buffaBRAND Marketing
For the past 10+ years, Corey has been focused on growing private label brands on Amazon through implementation of strategic marketing and brand development tactics.
Seeing the need for a higher quality eCommerce Agency focused on Amazon, Corey founded buffaBRAND Marketing in 2020. Since then he has been working with global brands to develop and execute complex omni-channel marketing strategies that drive sustained eCommerce growth. His brand management techniques have yielded massive success for his clients and employers, earning him a reputation as a problem solver and a strategic leader.
More Amazon Blogs
Written by Amazon sellers, for Amazon sellers.
COREY D BROWN - APRIL 1, 2022
As of 2020, all Amazon sellers that have Brand Registry for their products can add videos to the product pages. Typically these videos replace your 7th image, giving you a valuable asset to help with conversions.
Here is an Example:
What Types Of Outsourced Services Were Available For Amazon Sellers on Jungle Market?
- Amazon Consulting & Coaching
- Amazon Product Photography, Graphics, & Design
- Amazon Written Optimizations & SEO
- Amazon PPC Ad Management
- Amazon Account & Product Suspensions
Why Should I Be Creating Video For My Amazon Listing?
The optimization of a product page on Amazon is one of the single most important factors for long term success. A proper optimization includes:
- Written Optimization
- 7 Quality Images/Graphics
- A+ Content Build Out
- Product Video
With all these factors, why is video so important? Simple. Videos allow for a large amount of information to be gathered quickly by the customer. This can overcome objections, share key features, and make the purchase more emotionally appealing.
The average amazon shopper looks at pictures, one bullet, and then skims reviews to make a decision. This is why Video (and A+ Content) is so important. It allows you to show your product off quickly and is easily consumed by the customer with little effort.
Who Can Use Product Videos On Their Amazon Listings?
Seller Central - Product videos are only available to sellers with Brand Registry. Posting the videos are free.
Vendor Central - Product videos are available to brand owners. Posting the videos can cost additional fees.
Videos can also be used on the Amazon Storefront and in Sponsored Video Ads, which allows the upfront cost of creating videos to create more sales opportunities at different touch points in the customer journey.
Here is an Example:
How Do I Add My Product Video To My Amazon Listing?
- Login to your Seller Central account
- Click on Inventory.
- From the dropdown, select Upload & Manage Videos
- Click the Upload Video button and select your video file
- Enter a title and the ASINs to be applied
- Select a thumbnail (cover image) for the video
- Click the submit button
- Wait for Amazon approval
What Are The Technical Requirements For An Amazon Product Video?
Video file: We recommend uploading files in the highest available quality, up to 1080p but not exceeding 5GB. Currently acceptable file formats are .mov and .mp4.
What Is The Best Type Of Amazon Product Video To Make?
1. Product Highlight Video
This type of video is focused on just the product. Generally this video type is created on a white background, with either 360° views, panning shots, or potentially product info callouts. Close ups of the product in use or of fine details can also bring the product to life.
2. Comparison Video
This type of video is all about showing your product off as it relates to one or more direct competitors. This is a real chance to show off new features, higher quality, or any major differentiation you've created with your version of the product.
3. Customer Experience Video
This type of video is orchestrated to give potential customers insight from a current consumer of the product. Generally this means a quick explanation of key benefits and how it has impacted their lives. It can create a powerful human connection to a product.
4. Explanation Video
This type of video is product focused, driving home how the product is actively solving a customers issues via a strong script. Often you will see emphasized talking point or a product demonstration throughout.
What Does buffaBRAND Have To Say About Amazon Product Videos?
- Keep videos simple and cost effective. Video is valuable but an over the top production for an unproven product could leave you in a hole financially. Find your happy medium.
- Utilize your video content on your storefront, product page, and video ads. Ideally, create one long video for your storefront, cut it down to 30-45 seconds for your product video, and then cut that down to 15 seconds for your video ads.
- Work with a professional. Video is a difficult format and using your phone isn't going to achieve the desired result. Know your limits. Hire an expert.
- Invest in video immediately upon launching. With all the money you will sink into inventory, fees, and preparation, there is no value to skimping on video. If you have access, use it! If you don't spend the money on video, you'll spend it on lower converting Paid Advertising anyways!
Does buffaBRAND offer Amazon Product Video Services?
Yes we do. We focus primarily on Product Highlight Videos with our amzVIDEO package. We have found that to be the most cost effective and professional resource for our clients.
Here is an Example:
about the author
Corey D Brown
Founder & CEO @ buffaBRAND Marketing
For the past 10+ years, Corey has been focused on growing private label brands on Amazon through implementation of strategic marketing and brand development tactics.
Seeing the need for a higher quality eCommerce Agency focused on Amazon, Corey founded buffaBRAND Marketing in 2020. Since then he has been working with global brands to develop and execute complex omni-channel marketing strategies that drive sustained eCommerce growth. His brand management techniques have yielded massive success for his clients and employers, earning him a reputation as a problem solver and a strategic leader.
More Amazon Blogs
Written by Amazon sellers, for Amazon sellers.
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