Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

E-Commerce Platforms, Brand Protection and Management, IP Property Management, Marketplace Security, Walmart Seller Tools, Branding and Product Integrity, E-commerce Strategy, Trademark Protection Oliver D E-Commerce Platforms, Brand Protection and Management, IP Property Management, Marketplace Security, Walmart Seller Tools, Branding and Product Integrity, E-commerce Strategy, Trademark Protection Oliver D

Walmart's Brand Portal: Because Your Brand Deserves a Bodyguard

Introducing the Walmart Brand Portal—a game changer for brands aiming to protect their turf in the bustling e-commerce jungle! This centralized hub empowers sellers to manage their intellectual property rights, fend off counterfeiters, and maintain brand integrity. With features like brand registration, streamlined IP claims, and performance tracking, Walmart is stepping up its game against Amazon. Discover how this portal can help you secure your brand and build customer trust as the holiday shopping season heats up!

Read More
E-commerce Advertising, Amazon & Walmart Marketing, PPC Strategy for Online Sellers, E-commerce Strategies, Digital Marketing, Competitive Analysis, Marketplace Insights Andrew B E-commerce Advertising, Amazon & Walmart Marketing, PPC Strategy for Online Sellers, E-commerce Strategies, Digital Marketing, Competitive Analysis, Marketplace Insights Andrew B

Amazon vs. Walmart Ads

Walmart Advertising and Amazon Ads are two of the most popular ecommerce platforms for sellers who want to reach a large and engaged audience. Both platforms offer various placement types for ads, however, there are also some key differences between them that sellers should consider before choosing one or the other.

Read More