Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Walmart's Brand Portal: Because Your Brand Deserves a Bodyguard

Introducing the Walmart Brand Portal—a game changer for brands aiming to protect their turf in the bustling e-commerce jungle! This centralized hub empowers sellers to manage their intellectual property rights, fend off counterfeiters, and maintain brand integrity. With features like brand registration, streamlined IP claims, and performance tracking, Walmart is stepping up its game against Amazon. Discover how this portal can help you secure your brand and build customer trust as the holiday shopping season heats up!

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Your Official Q1 Checklist

As Amazon sellers wrap up a lucrative Q4, it's crucial to shift focus to Q1 with a strategic checklist to ensure a smooth transition into the new year. This blog provides essential tips on managing inventory, refining ad spend, and evaluating PPC performance to help sellers set a solid foundation for 2024.

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