Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

AMAZON PPC TACoS: A Serious Number With A Silly Name

If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. The latest buzzworthy metric in the community is both the silliest and possibly the most serious. Of course, I’m speaking of TACoS.

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