FEG

Our long-term partner desired to refresh and fully customize their brand to push the products into a new generation of consumers.

To kick start the process, we delved into the realm of color palettes. Our team meticulously sifted through various color palettes and conducted thorough market research to find a new direction. The focus was distinctiveness from competitors, which led us to four interchangeable soft-toned hues.

These versatile colors provided the perfect canvas to bestow each product in our client's line with its own distinct identity; by altering the primary color for each product and harmonizing the rest as complementary shades on the packaging, we achieved a cohesive yet varied aesthetic.

Infusing a sense of softness and playfulness into the brand through the use of these gentle tones, we created an approachable brand from scratch including packaging and all brand imagery.