Podcast: B2B Breakthrough Podcast

Hosted By:Sharon Gai With Special Guest Corey D Brown

In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S. market. He also offers valuable tips for mental well-being in the ever-demanding e-commerce world, alongside advice for brands weighing the benefits of platforms like Amazon and Walmart.

Join them as they discuss:

• Corey's Journey into E-Commerce and Brand Building

• The Foundations of a Brand Strategy Framework

• Corey's Work with Grill Perfect: A Case Study in Visual Storytelling

• Effective Use of Amazon’s A+ Content for Brand Identity

• Navigating Amazon’s Evolving AI Landscape

• Defending Brand Reputation and Managing Customer Reviews

• The Impact of New Marketplace Trends on U.S. Sellers

• Effective Techniques for Staying Informed in a Fast-Changing Industry

• The Importance of Building a Brand Off and On Amazon

• The Pros and Cons of Fulfillment Options Like FBA and SFP