Podcast: The Ad Project by Ad Advance - Episode 158

Hosted By: Joe Shelerud With Special Guest Corey D Brown

In this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing to delve into the world of AI image generation and its implications for advertising. They discuss the array of tools available for AI-driven image creation, highlighting the necessity of a strong creative foundation to effectively utilize these technologies. The conversation underscores the challenges in generating realistic and impactful images with AI, as well as the importance of maintaining human creativity and authenticity in the process.

Looking ahead, they explore how AI image generation could transform the industry, enabling hyper-customization of creatives for different audience segments while raising concerns about privacy and over-customization. The episode emphasizes a balanced approach to integrating AI in advertising, recommending a baseline knowledge of AI, collaboration with knowledgeable individuals, and the use of detailed prompts and information to harness the full potential of AI-generated imagery.