Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Business & Finance, Business Metrics, E-commerce Best Practices, Financial Insights, Performance Analysis, Online Retail Strategies, Seller Education Corey B Business & Finance, Business Metrics, E-commerce Best Practices, Financial Insights, Performance Analysis, Online Retail Strategies, Seller Education Corey B

GMV vs. Revenue

In business, revenue is commonly used to represent sales numbers, but it doesn’t tell the whole story. Gross Merchandise Value (GMV), which represents the total sales before deductions like fees and discounts, offers a clearer picture of a business's sales performance.

Read More