What’s Your PPC Plan?

Amazon’s PPC ads can play an instrumental role when it comes to launching your products on Amazon. When utilized correctly PPC can position your products in front of hungry customers who are ready to buy from your brand!

At first glance it may seem like PPC doesn’t require any major planning. Simply choose which keywords you want to target, run ads, and make sales. Unfortunately, many Amazon sellers take this mindless approach leading them down a road of wasted money and lackluster results.

The Importance of Having a Plan:

Whether you are an existing brand that is currently running PPC ads or a new brand looking to set-up ads, having a plan is vital. Amazon sellers that have a clear advertising plan are far more likely to reach their goals than without one. The first question you should ask yourself prior to setting up your PPC campaigns is “what do I hope to achieve from running ads.” This answer could vary from seller to seller depending on where they are in their business. Once you decide what you want to achieve from running ads, you will be better equipped to formulate a plan that will put you on the path of reaching your goal. 

KPI’s: 

When putting together a PPC plan it is important to note the use of key performance indicators (KPI’s). If your goal is to monitor how much you are making off ads, you may want to identify return on ad spend (ROAS) as a KPI.

In this scenario you would check the ROAS of your account on a regular basis to ensure that it is in line with your target. Advertising cost of sales (ACOS) is another popular KPI many sellers use to determine how much it costs them in ad spend to acquire a sale. Setting KPIs is highly recommended when it comes to creating an effective advertising plan. 

Short-Term and Long-Term Goals:

While it’s important to set long-term goals for your PPC campaigns it’s equally as important to set short-term goals. I like to think of these as checkpoints you can use to ensure you are on the way to achieving your goals.

Say your long-term goal for the year is to have an ad revenue of $600,000. To ensure that you put yourself in position to achieve your goal you would want to make sure that you are generating $50,000 of ad revenue every month. Setting this monthly target will allow you to evaluate your ads each month to make sure their performance is aligned with your goal at the end of the year. 

Conclusion:

Failing to properly plan out your advertising efforts on Amazon can lead to poor performance as well as a lack of direction. Creating a plan for your PPC campaigns with both short-term and long-term goals will allow you to take the necessary actions you need to crush your goals. 

If you are in need of putting together a well developed plan regarding PPC feel free to book a call with us! Whether you are gearing up to launch a new brand or want to get your existing products back on track we can help!