If you are a brand owner that has dealt with, or would like to avoid, any issue with counterfeits of your product reaching your customers, Transparency is the perfect thing for your brand! I touched on Transparency in our post about Amazon’s New Seller Incentives, but this post will have everything you need to know about the service, and why it’s essential for any brand-owning Seller!

So…what is it?

Transparency is a service run by Amazon that provides a unique serial number for each unit of a product. Each code is scanned by Amazon to make sure that the products are authentic. 

Your customers can even indulge in this transparency by using the Transparency app on their phone (yes, for iOS and Android!) to scan the codes on the product once they receive them. When scanned, the app will show either a green check or a red X, showing the validity or lack thereof. 

You can even add details about each unit, such as the date and place that unit was manufactured. 

You can analyze how well Transparency works for your products by going to your Brand Reports, where you can see how many codes were scanned successfully, or unsuccessfully. You will even be able to see if there were any attempts of counterfeit products being listed. 

What are the requirements for enrollment?

As stated above, Transparency is only available if your brand is set up with Brand Registry and a registered trademark. The products you want to enroll must also have their own GTIN barcodes. 

Why should I utilize this service?

Besides having the security of your brand being maintained, which is definitely important for any Seller, we always enjoy free things! 

Amazon currently has an offer available to receive free Transparency codes for one year for every product that you protect! Your products must be enrolled before December 31, 2022, and there is a maximum of 20,000 codes that you can receive. Although one code only costs you a few cents, that adds up if you are selling units at high numbers! Like I said, we love free things! 

You can claim this offer and find out more by clicking here!

If you have any questions you have about enrolling in Brand Registry or Transparency, leave it below! Your questions could help someone else wondering the same thing!