With the holiday season right around the corner, Amazon Sellers are gearing up for the busiest time of year. One of the best ways sellers can capitalize on the annual increase in traffic is to ensure that they have a proper advertising strategy put in place. Below I have laid out some of my top tips sellers can use to put their products in a position to crush it during the holiday season!

My first tip for sellers is to make sure your product listing(s) are fully optimized. The strength of your listing has a major effect on your advertising performance. When working with sellers, I often find that many fall short by not taking full advantage of the resources made available by Amazon. This includes utilizing A+ content, building out a brand story, and running sponsored brand ads. With Amazon being more competitive with each passing day, it’s never been more important to take up as much visibility as you can through branded content. 

When it comes to PPC, the best advice I can give to sellers would be to double down on what you know already works. Sellers tend to overcomplicate their advertising strategy by always looking for the next best campaign or targeting methods. In reality, the best strategy is to keep it simple, and focus your attention on what has been working for you in the past. I recommend identifying your top performing keywords over the last few months, and taking a more aggressive approach with bids. For sellers who sell in highly competitive markets, first page placements can be used to ensure your listing(s) are aggressively positioned atop of the search results.

To conclude, ensuring that you have a fully optimized listing and doubling down on your top performing PPC campaign and keywords will allow you to capitalize during the holiday season. If you want to ensure that you have a proper advertising strategy put in place prior to holidays, feel free to book a call with us! We would love to meet with you and go over your account to put you in the best position to succeed during this holiday season!