As Prime Day approaches, it's an excellent opportunity to analyze your current listings and evaluate the content that showcases your products. In the fiercely competitive e-commerce world, it's crucial to explore all available options to make your listings stand out from the competition.

Let’s break down an Amazon listing and walk through the steps of reviewing your pages to determine if optimizations are needed. At its core, an Amazon listing includes a title, bullets, product description, and listing images. Verbiage and images serve different purposes and should be approached separately.

The title, bullets, and product description offer spaces to highlight your product's special features, benefits, and most importantly, relevant keywords. Ask yourself: Are you fully utilizing these areas and incorporating as many relatable keywords as possible? If not, it's worth investing time in optimizing your keywords. Customers primarily find listings by searching for keywords on platforms like Amazon, making it an opportunity to increase organic visibility.

Now let's focus on the visual content of your Amazon listings. Your customers make purchasing decisions based on the images they see. It's crucial to effectively convey all aspects of your products through infographics and photography, providing a sense of scale, usability, functionality, and the overall product environment. Bringing customers to your Amazon listing is the first step, but it's the imagery that converts viewers into buyers. Remember, Amazon listings can display up to 9 images, with 7 slots immediately visible in Amazon's quick-view. Ensure you have at least 7 listing images that effectively showcase your products.

Amazon offers additional features that go beyond the basic listing components, providing an extensive opportunity to discuss not only your products but also your brand. Amazon's A+ Content, exclusive to registered brands, can greatly benefit your product and brand storytelling. It overlays the product description but remember that keywords still contribute to the discoverability of your listings.

Moreover, two brand-specific Amazon features require registration: the Brand Story and Brand Store. The Brand Story allows you to share your brand's narrative and can be directly linked to your storefront. This component is typically uniform and can be added to all available products. When your product is live, the Brand Story is displayed directly above any A+ Content. Your Amazon branded storefront functions like a webpage, allowing customers to browse through your product catalog and find additional information about your brand.

In conclusion, these are just a few of the many services Amazon offers to enhance your brand before the upcoming Prime Day. Best of luck maximizing your brand’s potential!