In order to keep with the style and the brand graphic illustrations and font were exported and inserted within the video and given motion in order to draw the eye and give movement to match the energy of the music and flow of shots. The video itself is purely instructional, but was given a unique sense of style in order to make an otherwise boring procedure a bit of a kick to further draw interest.

In order to capture the eye in the small time allotted for an advertisement, the yoga wheel was put to motion along with text in order to lead the eye to the information given. Energy is given and the focus is singular with only the product placed against a white background. Simplicity is given complexity through the use of motion in order to grab immediate attention..

Displaying a product from all angles is important for the customer to feel like that they can reach out and grab the product. The product needs to be properly lit and focused in order to capture all the detail and this video is a service to that function.