branding strategy that really sticks

A fun spin on chess; this product seeks to bring a skillful/complicated game to a children's level to make it fun and enjoyable for them. It’s unique quality is the sticking point whereas every game piece has a residue on top that allows any pieces to be held in place (mostly toys). All pieces included are predominantly displayed on the initial image. 

Following that is the color and branding of the box recreated graphically and inserted throughout the remainder of the images. It was important to show off in close detail the main selling point of the product as well which was the adhesive material and the potential of toys that can be placed upon there. Afterwards showing this displayed with additional photography of kids and a father/son to drive home the intended demographic.