buffaBLOG — PPC Management

AMAZON PPC TACO: A SERIOUS NUMBER WITH A SILLY NAME

Posted by buffaBRAND Marketing Admin on

AMAZON PPC TACO: A SERIOUS NUMBER WITH A SILLY NAME

If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. No doubt you’re familiar with CPC, CTR, or maybe even ACos.  The latest buzzworthy metric in the community is both the silliest and possibly the most serious.  Of course, I’m speaking of TACoS. WHAT IS AMAZON TACoS?  Total Advertising Cost of Sale, commonly referred to as TACoS is the measurement of the percent of total sales spent on advertising. This is calculated by dividing the percent of ad spend by total sales (organic &...

Read more →