AMAZON PRODUCT VIDEOS: What You Need To Know About Creating Amazon Videos
As of 2020, all Amazon sellers that have Brand Registry for their products can add videos to the product pages. Typically these videos replace your 7th image, giving you a valuable asset to help with conversions.  According to surveys released...
AMAZON GLOSSARY: Breaking Down Amazon Sellers Hidden Codes
Part of Amazon's brand identity is the creation of terminologies specific to their company for their products, services, and internal tracking. It's no wonder words like Prime and Alexa have become everyday universal terms. As lovely as the branding aspect can be,...
THREE TIERS OF PPC: Amazon Advertising Monthly Management
Pay Per Click Is Essential As an Amazon seller, Pay Per Click advertising or PPC as its known can be one of the most important areas for your business. Since Amazon PPC is running in the background all day and night...
CONVERSIONS OVER PRIVACY: Are Companies Like Hubsport Crossing The Line?
To all my fellow Marketing & eCommerce peers out there; I get it. We all get paid in some fashion of the following formula.  X + Y < Z I pay you X and give you Y as a budget...
WORKING THROUGH THE HOLIDAYS: It's The Most Stressful Time Of The Year
The shining strung lights of the “most wonderful time of the year” often blind peoples’ perceptions of just how stressful the winter holiday season can be. Between cold weather, driving in snow, finding the “perfect” gift, family visits, and holiday...