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CONVERSIONS OVER PRIVACY: ARE COMPANIES LIKE HUBSPOT CROSSING THE LINE?

Posted by buffaBRAND Marketing Admin on

CONVERSIONS OVER PRIVACY: ARE COMPANIES LIKE HUBSPOT CROSSING THE LINE?

To all my fellow Marketing & eCommerce peers out there; I get it. We all get paid in some fashion of the following formula.  X + Y < Z I pay you X and give you Y as a budget and you turn it into Z.  General rule of thumb. Z ought to be bigger than X + Y or you aren’t long for your career in this field. Unlike other professions, Marketers (we’ll lump eCommerce into this term for brevity moving forward) are measured very directly against our numbers.  As Marketers we pride ourselves on our “numbers”.  It does...

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