How to Take Advantage of the Honeymoon Period with PPC

                                                              Sam J Caridi - March 14, 2023

Introduction:


When it comes to launching a new product on Amazon, every seller will encounter a period of time known as the Honeymoon period. During this period which can last anywhere from 15 - 20 days, Amazon will prioritize ranking for newly listed products in the search results. 


It is imperative that you formulate a plan during this time that will allow you to take full advantage of the Honeymoon period. This includes putting together a well thought out advertising strategy as well as making sure your listing(s) are fully optimized and ready to go.

The Advertising Plan:

For the advertising portion of launch, your main priority should be ranking for your product’s most relevant keywords. These keywords are what customers are frequently searching for in order to find your product. 


When it comes to deciding what keywords to target in your campaigns, it’s important to remember that quality beats quantity. Although it may be tempting to target every keyword you can find relating to your product, it is much more effective to narrow your focus on a small list of relevant keywords.

The Process: 

These keywords are known as long tail keywords which are highly descriptive keywords that are specific to your product. For instance if someone was selling a bread knife an example of a long tail keyword would be “knife for cutting bread.”


 Long tail keywords are often less competitive and easier to rank for compared to shorter tail keywords which are more broad. Targeting long tail keywords should be a heavy focus during the Honeymoon period and make up the foundation of your PPC campaigns.

Listing Preparation:

 In order to truly maximize the Honeymoon period you must ensure that your listing is ready to go before your inventory is checked in. Don’t make the mistake of launching your products with a listing that is lacking content or isn’t fully optimized.


 This will lead to results that are average at best and leave you with having to potentially re-launch your product(s) down the road. Do yourself a favor and put together a plan that has you ready for launch day. 

Conclusion:


 With your listing fully optimized and an advertising strategy ready to go, you can hit the ground running on launch day and put yourself in position to make the most out of the Honeymoon period! 


If you are getting ready to launch a product and want more information on how you can maximize the Honeymoon period feel free to book a call with us! Our team can guide you through the launching process and have you well equipped to dominate the Honeymoon period! 



Corey D Brown Founder buffaBRAND Marketing

about the author

Sam Caridi | Advertising Specialist

Sam is an Advertising Specialist, and while relatively new to the eCommerce scene, he already has experience selling private label products under his belt. 


With a history of selling on Amazon and Shopify, Sam brings an industrial spirit to the team. Constantly learning, Sam stays up to date by reading articles and meeting with mentors who are in the eCommerce space. Away from marketing, Sam is a massive Sabres fan who doesn't miss a game, and enjoys spending time with his family and friends. 

Expert Amazon Services - Schedule A Free Intro Call
buffaBRAND Marketing Official Amazon Service Provider

Sam J Caridi - march 14, 2023

Introduction:

When it comes to launching a new product on Amazon, every seller will encounter a period of time known as the Honeymoon period. During this period which can last anywhere from 15 - 20 days, Amazon will prioritize ranking for newly listed products in the search results. 


It is imperative that you formulate a plan during this time that will allow you to take full advantage of the Honeymoon period. This includes putting together a well thought out advertising strategy as well as making sure your listing(s) are fully optimized and ready to go.

The Advertising Plan:


For the advertising portion of launch, your main priority should be ranking for your product’s most relevant keywords. These keywords are what customers are frequently searching for in order to find your product. 

When it comes to deciding what keywords to target in your campaigns, it’s important to remember that quality beats quantity. Although it may be tempting to target every keyword you can find relating to your product, it is much more effective to narrow your focus on a small list of relevant keywords.

 The Process:

These keywords are known as long tail keywords which are highly descriptive keywords that are specific to your product. For instance if someone was selling a bread knife an example of a longtail keyword would be “knife for cutting bread.” 


Long tail keywords are often less competitive and easier to rank for compared to shorter tail keywords which are more broad. Targeting long tail keywords should be a heavy focus during the Honeymoon period and make up the foundation of your PPC campaigns.

Listing Preparation:

In order to truly maximize the Honeymoon period you must ensure that your listing is ready to go before your inventory is checked in. Don’t make the mistake of launching your products with a listing that is lacking content or isn’t fully optimized. 


This will lead to results that are average at best and leave you with having to potentially re-launch your product(s) down the road. Do yourself a favor and put together a plan that has you ready for launch day. 

Conclusion:

 With your listing fully optimized and an advertising strategy ready to go, you can hit the ground running on launch day and put yourself in position to make the most out of the Honeymoon period!


 If you are getting ready to launch a product and want more information on how you can maximize the Honeymoon period feel free to book a call with us! Our team can guide you through the launching process and have you well equipped to dominate the Honeymoon period! 


Corey D Brown Founder buffaBRAND Marketing

about the author

Sam Caridi | Advertising Specialist

Sam is an Advertising Specialist, and while relatively new to the eCommerce scene, he already has experience selling private label products under his belt. 


With a history of selling on Amazon and Shopify, Sam brings an industrial spirit to the team. Constantly learning, Sam stays up to date by reading articles and meeting with mentors who are in the eCommerce space. Away from marketing, Sam is a massive Sabres fan who doesn't miss a game, and enjoys spending time with his family and friends. 

More Amazon Blogs

Written by Amazon sellers, for Amazon sellers.

Revolutionize Your E-Commerce Operations with Amazon's Multi-Channel Fulfillment
Amanda Karneth — September 27, 2023 In today's ever-evolving e-commerce landscape, the efficient management of inventory and seamless fulfillment of orders is paramount to success....
Maximizing Your Marketing Budget
Oliver Dubinsky — September 20, 2023 In today’s rapidly evolving and fiercely competitive business world, effective marketing is the key to success. It serves as...
Content Optimization: Elevating Your Amazon Sales Strategy
Sam Caridi — September 13, 2023 We've all been there before, shopping on Amazon and comparing the prices of similar products. You probably noticed that...
Mastering Amazon's Seller Fulfilled Prime Program: What You Need to Know
Amanda Karneth — September 1, 2023 If you're an Amazon seller looking to supercharge your business, there's great news on the horizon. Amazon has announced...
A Unique Look into the Hero Image
Jeffrey lavin — August 16, 2023 If you’re a seller on Amazon then you are most likely aware of the fact that Amazon enforces strict...
A Seller's Guide to Back-to-School Sales
Julia Gariepy — August 1, 2023 Maximizing Success on Amazon and Walmart Back-to-school season is a prime opportunity for Amazon and Walmart sellers to skyrocket...

Leave a comment

Please note, comments must be approved before they are published