When it comes to launching a new product on Amazon, every seller will encounter a period of time known as the Honeymoon period. During this period which can last anywhere from 15 - 20 days, Amazon will prioritize ranking for newly listed products in the search results. 

It is imperative that you formulate a plan during this time that will allow you to take full advantage of the Honeymoon period. This includes putting together a well thought out advertising strategy as well as making sure your listing(s) are fully optimized and ready to go.

For the advertising portion of launch, your main priority should be ranking for your product’s most relevant keywords. These keywords are what customers are frequently searching for in order to find your product. 

When it comes to deciding what keywords to target in your campaigns, it’s important to remember that quality beats quantity. Although it may be tempting to target every keyword you can find relating to your product, it is much more effective to narrow your focus on a small list of relevant keywords.

These keywords are known as long tail keywords which are highly descriptive keywords that are specific to your product. For instance if someone was selling a bread knife an example of a long tail keyword would be “knife for cutting bread.”

 Long tail keywords are often less competitive and easier to rank for compared to shorter tail keywords which are more broad. Targeting long tail keywords should be a heavy focus during the Honeymoon period and make up the foundation of your PPC campaigns.

 In order to truly maximize the Honeymoon period you must ensure that your listing is ready to go before your inventory is checked in. Don’t make the mistake of launching your products with a listing that is lacking content or isn’t fully optimized.

 This will lead to results that are average at best and leave you with having to potentially re-launch your product(s) down the road. Do yourself a favor and put together a plan that has you ready for launch day. 

 With your listing fully optimized and an advertising strategy ready to go, you can hit the ground running on launch day and put yourself in position to make the most out of the Honeymoon period! 

If you are getting ready to launch a product and want more information on how you can maximize the Honeymoon period feel free to book a call with us! Our team can guide you through the launching process and have you well equipped to dominate the Honeymoon period!