Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Maximizing Your Marketing Budget

Prioritize your marketing budget to boost brand awareness, generate leads, and drive sales. Learn how to create a well-structured budget that aligns with your business goals, targets the right audience, and maximizes ROI.

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Mastering Amazon's Seller Fulfilled Prime Program: What You Need to Know

Explore the benefits of Amazon's Seller Fulfilled Prime, including the Prime badge, cost savings, eligibility criteria, and performance metrics. Get ready for enrollment reopening on October 1, 2023, and supercharge your Amazon business!

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A Unique Look Into the Hero Image

Master Amazon's Hero Image: Learn to convey product info creatively within guidelines. Blend digital labels, prop scale, and Photoshop magic for compelling visuals that enhance listings. Elevate your Amazon game with impactful hero images!

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A Seller's Guide to Back-to-School Sales

Want to boost your back-to-school sales on Amazon & Walmart in 2023? Our comprehensive guide to e-commerce optimization shows you how to analyze past performance, optimize product listings, and unleash irresistible promotions. Learn how to get ahead of the competition and make the most of the upcoming shopping season!

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Why Amazon Ads is Growing (While Other PPC Platforms Have Declined)

Amazon ads is positioned to seize market share from other digital advertising leaders - given the growing range of product offerings and the first party data collected by the eCommerce giant.

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Importance of The POW For Your E-Commerce Brand

The POW is the very first image any customer will see of your product. Therein lies the reason why the POW image is one of the most important images. It needs to attract the eye, peak interest, and stand out against the competition.

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What's your PPC Plan?

Amazon’s PPC ads can play an instrumental role when it comes to launching your products on Amazon. When utilized correctly PPC can position your products in front of hungry customers who are ready to buy from your brand!

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How to Take Advantage of the Honeymoon Period with PPC

With the holiday season approaching, Amazon sellers can maximize success by optimizing their product listings and doubling down on proven PPC strategies. This blog offers key tips to enhance visibility, boost ad performance, and position your products to thrive during the busiest shopping time of the year.

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How To Utilize Keyword Match Types

When it comes to keyword targeting on Amazon, there are three match types that you can utilize to position your ads in front of your ideal customers. These match types are broad, phrase, and exact targeting. When used correctly, each of these match types have the potential to catapult your sponsored listing.

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Company Culture: The Importance Of Your Team

When looking at the largest companies in the world and how they've become so successful, there is one constant: Culture. Teamwork makes the dream work; We've all heard the saying. But is it true?

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Brand Strategy: What Separates the Best from the Rest

When it comes to E-commerce marketing, there are few facets that create more conversions than brand strategy. Clean, well thought out strategies will help your business in a multitude of ways. Let’s see what separates the best from the rest.

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OCTOBER RECAP: Top 3 Amazon Seller Updates

The Amazon Seller landscape is swiftly changing again as we enter Q4. Amazon has introduced Premium A+, Amazon Email Marketing, and discounted Amazon Vine Services. Be prepared to scale your Amazon business using all these tactics and more.

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SOCIAL MEDIA MARKETING: Why Does It Matter?

Social media marketing is one of the fastest ways to grow your business. If you’re running an e-commerce business, sharing your product or service on social media is the best way to kickstart your sales!

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AMAZON SELLER CENTRAL PARTNER NETWORK: Authorized Service Provider

Amazon’s Seller Central Partner Network helps to boost the growth capabilities of Amazon Sellers through use of 3rd party service providers. As of February this year, buffaBRAND Marketing is officially part of the ASCPN! As an authorized 3rd party service provider, we have made our services available on the platform!

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MAY RECAP: Top 3 Amazon Seller Updates

Prime Day is quickly approaching! Be sure to put your best practices forward before then, with the Brand Referral Bonus Program, and being Climate Pledge Friendly! And of course, where would the world be without another fee increase in the eCommerce world?

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