Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

AMAZON TRANSPARENCY: Get Codes for Free!

If you are a brand owner that has dealt with, or would like to avoid, any issue with counterfeits of your product reaching your customers, Transparency is the perfect thing for your brand! This post will have everything you need to know about Transparency, and a little bonus for you to take advantage of!

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LISTING YOUR PRODUCTS: 10 Things to Do to Avoid A Future Headache

Listing your products online can be an exciting process! It might even be overwhelming. You will want to make sure you list your products correctly the first time, so you can save the future you a headache later down the road. We’ve come up with 10 things to focus on when building your listings to help with that.

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MARKETPLACE MONTHLY: Your E-Commerce Updates for May

Get your May monthly spread of updates on your favorite e-commerce marketplaces! Learn about Shopify Flow, Walmart's special WFS offer, and updates to Amazon FBA!

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BRAND REGISTRY BONUS: New Seller Incentives

If you haven’t heard, Amazon is extending their range of incentives for new Professional Amazon Sellers, coincidentally named New Seller Incentives. If you’ve been on the fence about bringing your brand to Amazon, now is the time!

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APRIL RECAP: Top 3 Amazon Seller Updates

There have been a lot of updates that Amazon has implemented in the last month. Read on to learn more about some exciting new tools being brought to Sellers everywhere, including new Badges, Brand Analytic Tools, and of course, FBA Fees.

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PRIME DAY 2022: The Time to Submit Your Prime Day Deals Is Now!

Prime Day is quickly approaching (yes, it’s still *potentially* a few months away, but come on, it’s already April!) and we want to help you prepare! We have the inside scoop about cutoff dates, and determining the steps to success as an Amazon Seller.

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JUNGLE SCOUT MARKET: The Best Amazon Freelancers Marketplace Is Closing

Jungle Scout Market was the #1 location to find freelance service for Amazon Sellers. Jungle Market allowed you to save time and money by hiring highly vetted Amazon Freelancers all in once place. As of August 2, 2021, Jungle Scout Market abruptly announced that is will close forever at the end of 2021.

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AMAZON BRAND REGISTRY: IP Accelerator Speeding Up Access

The Amazon IP Accelerator Program helps to connect brand owners to law professionals during the trademarking process, and allows brands to receive brand registry perks before your brand is officially approved for a trademark.

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AMAZON PRODUCT VIDEOS: What You Need To Know About Creating Amazon Videos

Amazon product videos can help increase a potential customer's trust in your product, improve the validity of the brand, and showcase product features to overcome objections. Video has higher engagement than static photos on the Amazon, so it only make sense to show off your product features using Amazon product videos

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RECOVER MONEY FROM AMAZON: Audit FBA Fees With Seller Locker

Plain and simple. Amazon makes mistakes every single day that really add up and the worst part is...you're paying for it. Look, we get it. We wouldn't chase such small potatoes either. It's simply not worth your time and energy. Luckily, Seller Locker provides a quality solution for this exact scenario.

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AMAZON GLOSSARY: Breaking Down Amazon Sellers Hidden Codes

Part of Amazon's brand identity is the creation of terminologies specific to their company for their products, services, and internal tracking. Amazon’s constant rebranding of terms can leave even the most up to date Amazon seller drowning in a sea of acronyms! Have no fear, buffaBRAND is here to break them down!

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THREE TIERS OF PPC: Amazon Advertising Monthly Management

As an Amazon seller, Pay Per Click advertising can be one of the most important areas for your business. Since Amazon PPC is running in the background all day and night in your account, it can be easy to lose track of. This is why we offer PPC Monthly Management. Below is a breakdown of what we have to offer!

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FROM THE TOP 1% - Real Life Advice From Top Amazon Sellers

If you live and breathe Amazon, you hear about the Top 1% all the time and if you’re anything like me, you have to be asking yourself, how do I make this happen for my business!? Well, I am here to give you a little taste of what the Top 1% are doing differently that you won’t see on forums or hear in $1000 webinars.

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AMAZON PPC TACoS: A Serious Number With A Silly Name

If you’re an Amazon Seller you may have tripped over some of the fun buzzwords and metrics that Amazon PPC Experts throw out during a consultation. The latest buzzworthy metric in the community is both the silliest and possibly the most serious. Of course, I’m speaking of TACoS.

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CONVERSIONS OVER PRIVACY: Are Companies Like Hubspot Crossing The Line?

In our world, data is king. So where does it end? When do we cross the threshold from conversions to breaching privacy? Digital privacy is dead and big tech companies have been silently digging the graves for years.

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WORKING THROUGH THE HOLIDAYS: It's The Most Stressful Time Of The Year

Between cold weather, driving in snow, finding the “perfect” gift, family visits, and holiday meals to prepare— life can feel like it’s snowballing out of control faster than you can say “Merry Christmas.” Here are a few tips on how to stay on top of your life this winter and enjoy this time to the fullest.

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