Levanta is an affiliate marketing platform designed specifically for Amazon sellers and creators to optimize their affiliate marketing strategies. It integrates with Amazon's Attribution API, allowing sellers to partner directly with affiliates, manage campaigns, and track sales performance in greater detail than with standard Amazon affiliate programs.

The platform lets brands hold more control over their affiliate marketing, offering customized commission rates, tracking campaign performance, and fostering direct relationships with creators. The onboarding process is smooth, and works as a two-way platform where brands can send invitations to creators that fit their ICP, and vice versa, creators can send applications to brands they want to work with. 

The platform will be beneficial to medium-large scale brands, who are already receiving high traffic on Amazon. Conversely, it’s going to be beneficial to creators that are seeing higher traffic on their content. The platform does have a quite strict screening process regarding requirements for becoming a creator, so it’s important to know that these are serious offers going back and forth. 

Benefits for Amazon Sellers

• Affiliate Recruitment: Levanta makes it easy to find and recruit affiliates and influencers interested in promoting products on Amazon

• Sales Boost: The platform helps increase traffic and sales on Amazon by connecting sellers with influencers in relevant niches. 

• Improved Amazon Rankings: Increased affiliate-driven sales can lead to better organic search rankings and Best Seller Rank (BSR) on Amazon.

• Brand Referral Bonus: Sellers can earn an average 10% Brand Referral Bonus from Amazon when Levanta publishers drive sales to their listings. The platform utilizes Amazon's Attribution API to accurately track and attribute sales, ensuring sellers receive the Brand Referral Bonus. 

• Automated Affiliate Management: Levanta streamlines the process of tracking commissions and managing payments to affiliates.

• Reduced Advertising Costs: By driving more traffic through affiliates, sellers can potentially reduce their overall advertising expenses. 

Benefits for Creators and Affiliates

• Higher Commissions: Creators can partner directly with brands to earn additional revenue on Amazon sales, beyond standard Amazon Associates rates.

• AI-Powered Dashboard: Levanta provides an easy-to-use dashboard for managing links, reviewing affiliate income, and tracking performance.

• Diverse Partnership Opportunities: The platform connects creators with a wide range of global brands offering extra commissions for Amazon listings. 

Levanta essentially bridges the gap between Amazon sellers and content creators, offering a more flexible and potentially lucrative affiliate marketing ecosystem for Amazon products. It provides tools and insights that were previously difficult to access, making it easier for sellers to expand their reach and for creators to monetize their content more effectively.